Sarah Kimberley
Jan 14, 2010

Google walking away from China is 'not catastrophic'

LONDON - Google's decision to potentially sever its relationship with China would not be catastrophic for the world's largest search company, according to UK based industry experts.

By its own admission, Google's announcement to review the feasibility of their business operations in China was an incredibly hard decision and comes at a time when most other international companies are seeking partnerships to enter the burgeoning Asian market.

However, since its launch four years ago, Google continues to have lower margins and higher costs in China and, unlike other markets in which it dominates, the internet giant holds just 15% share of the country's...

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