Dec 15, 2006

Google launches traditional Chinese ad tool

HONG KONG - Google has launched its ad-serving product AdSense in traditional Chinese, opening up the online advertising tool to a new community.

The programme enables website publishers in regions using traditional Chinese characters such as Hong Kong and Taiwan to serve ads targeted to the specific content of their web pages. It also provides ads relevant to web searches made using Google. 

Crid Yu, head of sales and marketing for Hong Kong and Southeast Asia, said the biggest challenge faced in launching the traditional Chinese service was developing an algorithm that could effectively process the required double-byte characters.

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