Babar Khan Javed
Oct 23, 2017

Google is ready to roll out attribution

The new tool offers advertisers and agencies the opportunity to track buyer journeys beyond conversions, opening avenues for after sales engagement.

Google plans to help its advertisers and agencies track the user journey after the last click.

Advertisers and agencies using Google for marketing will finally have access to Attribution, the company's platform to follow the customer journey from awareness to purchase and beyond.

Announced in May at the Google Marketing Next annual event, Google Attribution promised to offer marketers an insight on the role Google's marketing tools were playing in the buyer decision journey and the effectiveness for conversions. For no additional cost, the platform promised to offer marketers the...

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