Babar Khan Javed
Feb 11, 2018

Google inks partnership with Getty Images, implements copyright disclaimers

Google has agreed to a partnership that will bind it to behave responsibly towards content creators.

Google inks partnership with Getty Images, implements copyright disclaimers

Google has pledged to implement stricter disclaimers in Image Search and credit creators.

Two years after Getty Images filed a complaint against Google with the EU's Antitrust Watchdog, it has now reached an agreement wherein direct links to the URLs of copyrighted images will be removed and copyright disclaimers will become more prominent.

In return, Google gained a multi-year licensing partnership, with global reach, allowing the company to use content on Getty Images for its products and services. The announcement also means that the filed complaint has been withdrawn, as the global search titan seeks to right the wrongs of its automation blinders.

Now creators that have contributed towards Getty Images will be credited and be at a lower risk of being cheated, while Google gets access to a treasure trove of unique visual content for its corporate marketing and communications.

It also helps that Google had recently revised its guidelines for AMP, demanding larger images from publishers, an area that can be monetized through its partnership with Getty Images.

 

Related Articles

Just Published

5 hours ago

GoFundMe launches #StopAsianHate campaign in US

The US campaign includes a central hub for donations to AAPI (Asian American and Pacific Islander) organisations.

5 hours ago

Peugeot bids to move upmarket with brand refresh ...

The new logo and campaign signify a new time for the Peugeot lion.

5 hours ago

Pret a Manger calls global creative review

Brand wants 'digital creative expertise'.

5 hours ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far.