Gunjan Prasad
Oct 3, 2016

Google Indonesia faces tax evasion charges

The giant could face hundreds of millions in fines and back taxes.

Google Indonesia faces tax evasion charges

INDONESIA - Google Indonesia has recently come under the scanner of tax authorities in the country for not paying its taxes correctly. If the allegations are found to be true, the technology major could be slapped with fines and back taxes of up to US$418 million for 2015 alone.

For its part, Google released a statement that read, “Google Indonesia has been incorporated as a local company since 2011. We have been and will continue to cooperate with the government and have paid all applicable taxes in Indonesia.”

Owing to plummeting energy prices and economic slowdown, the Indonesian government has been looking for ways to achieve its GDP targets. It had floated a tax amnesty program earlier this year hoping to generate tax revenue. However, the collections so far stand at approximately 40 percent of the target for the year. Thus, prompting the government to cast a wider tax net.

With the digital industry in Indonesia growing by leaps and bounds, it is no surprise that it has caught the fancy of Indonesian tax sleuths. In the last two years, digital ad spending has grown from $210 million to $367 million. eMarketer further expects digital ad expenditures in Indonesia to see a CAGR of 17 percent from 2016 to 2020, when they will account for 19.3 percent of total ad spending.

Total media ad spending in Indonesia is expected to touch $2.69 billion in 2016.

Google, along with You Tube, accounts for 60 to 65 percent of digital spend in Indonesia, followed by Facebook, which holds up to 30 percent, with local publishers accounting for the rest, according to industry estimates.

Unilever, Indonesia’s largest advertiser, has doubled its digital spending in the last two years.

“In line with our target audiences’ habits and progression, we have grown our presence substantially in the last three to four years across all digital touchpoints including search, multimedia experiences with voice and static video across our own brand assets and through publishers,” said Eka Sugiarto, Unilever’s head of media.

Related Articles

Just Published

1 hour ago

Account managers could be ‘squeezed out’ of ...

“To be honest, no one has ever really explained what the account management team does,” said one procurement lead.

1 hour ago

Vivo to continue as lead sponsor for the Indian ...

The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China

11 hours ago

Move and win roundup: Week of August 3, 2020

Mediamath, Drizzlin Media, Danone-AQUA, Ogilvy, Cars24, Australian Sports Club, SportsFive, Taiwan Creative Content Agency, Catchplay and Screenworks Asia kick-off our weekly move and wins roundup.

12 hours ago

Manulife's former Asia-based CMO moves stateside to ...

Francesco Lagutaine has relocated to Buffalo, NY after more than a decade in Asia, across Hong Kong and Singapore.