In addition, the consortium consists of ALDAR Properties PJSC; Malaysia Ventures and other private investors. Together in partnership with Iskandar Investment Berhad, the group aims to develop areas acquired within Medini, Malaysia.
Ogilvy PR has been charged to develop and execute a regional public relations strategy for Medini to build its profile while attracting investment to the area.
On the appointment, Samuel Sim, sales and marketing director at GCD, said: “The Ogilvy PR Singapore team clearly demonstrated an understanding of the significance of the Medini project to the Iskandar region, and the tremendous opportunities that exist to raise the profile of this fantastic new city complex.”
He added: “Iskandar Malaysia is primed to be a strong metropolis of international standing. Ogilvy understands the power of this region and we look forward to a successful partnership that will bring greater interest to the region than ever before.”
Ee Rong Chong, deputy managing director at Ogilvy PR Singapore, added: “We are delighted to be working GCD to build and enhance the corporate profile of Medini, as well as create visibility for this new blueprint for the region.”
“We have developed an exciting outreach campaign that engages media and key influencers to articulate the Medini story as the ideal investment destination in Southeast Asia,” said Ee.