Staff
Oct 18, 2016

Get the big picture

As China’s consumer market expands exponentially, marketers targeting the Chinese consumer are now tasked to create locally relevant content to create connection.

PanoramaStock currently works with 100,000 photographers from across 50 agencies.

PARTNER CONTENT

Reaching out to consumers in China successfully means brands and businesses have had to give their marketing strategies a local slant. To drive these messages effectively and efficiently, image selection has become even more important as it conveys congruency in culture with immediacy. Choosing the right ones requires particular care and attention. 

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Photos and highlights from Media360 Indonesia
Premium
12 hours ago

Photos and highlights from Media360 Indonesia

From upstart local brands to major FMCG leaders, with media agencies and platform owners alongside, the industry gathered to discuss the future of media in Indonesia yesterday in Jakarta.

Premium
Event spotlight: Food & Hotel Asia 2018
Premium
12 hours ago

Event spotlight: Food & Hotel Asia 2018

The food and hospitality trade show will receive over 60,000 delegates in Singapore this week.

Premium
Dailymotion revamps platform for personalized UX
Premium
12 hours ago

Dailymotion revamps platform for personalized UX

Dailymotion has redesigned its user experience to match content recommendations with user interest, pushing premium content created by publishers first.

Premium
Thoughtful Media fires three of its senior management team, alleges fraud after Vietnam and Thailand audit
Premium
1 day ago

Thoughtful Media fires three of its senior ...

LA-based multinational network accuses Mark Ingrouille, Le Ngoc Linh and Tran Trung Kien of fraud, embezzlement, breach of contract, and breach of duty. Ingrouille refutes allegations.