Racheal Lee
Mar 25, 2013

Gardo Oto awards integrated communication account to Oze Indonesia

JAKARTA - Gardo Oto, the auto insurance arm of Astra International, has awarded its integrated communication account for this year to Oze Indonesia.

Auto insurer Gardo Oto has selected Oze Indonesia
Auto insurer Gardo Oto has selected Oze Indonesia

The appointment came after the brand invited five agencies, including Biru Langit, Power Brand and Dwi Sapta, to the pitch a month ago.

The pitch was then shortlisted to Oze Indonesia and Dwi Sapta before the result was announced. The integrated communication account includes ATL, BTL and digital.

Astra is one of the largest diversified conglomerates in Indonesia. Started in 1957 as a trading company, it has grown over the years to become an automotive distributor and producer, partnering with Japanese carmakers such as Toyota, Daihatsu and Isuzu.

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