Jane Leung
Sep 13, 2010

G2 acquires DPI to offer shopper marketing solutions in Greater China

BEIJING – G2, the brand activation arm of Grey Group, has taken a majority stake in shopper marketing and design solutions company DPI to integrate operations in Greater China.

Adeline Lee of DPI & Nirvik Singh of Grey Group
Adeline Lee of DPI & Nirvik Singh of Grey Group

DPI specialises in shopper-based design solutions for retail space, merchandising systems, experiential and environmental. Headquartered in Hong Kong since 1996, its client portfolio include Procter & Gamble, GlaxoSmithKline, Mead Johnson, Ferrero, Nestea, Lee Kum Kee, Doll, Haier, Mannings and Hong Kong Tourism Board.

“This partnership enables us to tap into G2’s network strength, as well as its depth and breadth of experience with blue-chip clients as we broaden our footprint in Greater China," said Adeline Lee, CEO of DPI.

Joe Celia, chairman and CEO at G2 Worldwide also commented, “From a discipline perspective, shopper marketing and retail are among the fastest-growing segments of our business, and both are central to G2’s offering.”

The acquisition takes effect immediately, and chairman and CEO of Grey and G2 Asia-Pacific Nirvik Singh said that the brand activation field is growing rapidly in the region. This however will only be part of the group’s expansion plan.

Grey Group is looking into investing heavily in growing G2 Star Echo and G2rams further in the China and India markets respectively.

Source:
Campaign China

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