According to Massive, Microsoft’s developer of video game advertising networks, Frucor will use in-game billboards and posters in Xbox 360 and PC games to target young men and promote its new energy drink INK.
The ads will run for six weeks starting in May and will also be seen on TV, in cinemas and online and aim to target New Zealand audiences, driven by media agency OMD.
According to Microsoft, Massive has run campaigns for more than 300 blue-chip advertisers in markets worldwide including Australia, Korea, the US, UK and Canada, with automotive and entertainment brands prominent amongst advertisers.
The ads will run for six weeks starting in May and will also be seen on TV, in cinemas and online and aim to target New Zealand audiences, driven by media agency OMD.
According to Microsoft, Massive has run campaigns for more than 300 blue-chip advertisers in markets worldwide including Australia, Korea, the US, UK and Canada, with automotive and entertainment brands prominent amongst advertisers.
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