Byravee Iyer
Mar 25, 2014

FrieslandCampina taps Carat for media duties

SINGAPORE - Dairy brand FrieslandCampina has selected Carat for media planning and buying in Thailand, Indonesia and Hong Kong, Campaign Asia-Pacific confirmed.

FrieslandCampina taps Carat for media duties

Carat will also work with the Dutch company on certain briefs in China, Malaysia, Singapore and Vietnam over the next couple of years.

The move comes just months after the company awarded its creative mandate to Interpublic's Lowe and Partners for its brands across the region.

“FrieslandCampina has a very clear idea of what they want to achieve in the region, and the appointment shows they are confident that Carat can deliver,” said Sean O’Brien, CEO for Carat APAC.

The brand's products include dairy-based beverages, infant and toddler nutrition and branded cheese.

 

 

Related Articles

Just Published

7 hours ago

Should brands continue to take a stance in Asia's ...

After Samsung pulled an ad featuring a drag queen and his mother in Singapore, eight creative and communications leaders discuss how brands should balance purpose and politics.

8 hours ago

Women Leading Change Awards 2022: Call for entries

Get started now on your entries for the sixth-annual awards honouring business leaders, change-makers, trailblazers, and rising stars. The early-bird deadline is February 25.

8 hours ago

WFA offers guide for DEI-conscious media planning ...

DEI is not just a task for creative and HR teams, the guide's authors argue: Planning and buying choices play a critical role in supporting diverse voices and controlling whether hate speech and misinformation get funded.

8 hours ago

Let’s move beyond the simplistic ‘business case’ ...

There’s far more at stake here and leaders need to demonstrate they know the importance of moving beyond mandates, says the CEO of PHD India.