Omar Oakes
Nov 24, 2017

Formula One seeks first global media agency

The motor-racing brand has shortlisted four media agencies to pitch for its global media planning and buying business in a process run by Oystercatchers.

Formula One seeks first global media agency

Formula One is looking to appoint its first dedicated global media agency in a bid to grow the sport and recruit new fans across the world.

The motor-racing brand has shortlisted four media agencies to pitch for its global media planning and buying business in a process run by Oystercatchers.

The pitch is being run by Ellie Norman, Formula One’s head of marketing who joined from sister company Virgin Media earlier this year. 

Liberty Global, the owner of Virgin Media, completed the $8 billion acquisition of Formula One in January from private equity company CVC Capital Partners. The sale prompted the replacement of chief executive from magnate Bernie Ecclestone to Chase Carey.

Ecclestone, now chairman of the sports brand, would "handle media-buying by himself" when he was in charge of Formula One, according to a person familiar with the business.

The current media review is expected to be completed by the end of the year, in time for the next Formula One championship which begins in Melbourne in March.

Norman, above, confirmed the review and told Campaign: "Since joining Formula One in August this year, as the first ever director of marketing, I have been focused on setting up the function of marketing, recruiting a team and looking at appointing a core agency group to work alongside us as we unleash the greatest racing spectacle on the planet and ultimately grow the sport with existing and new fans across the world.

"Specifically regarding media planning and buying I have been working with Oystercatchers to review the current media landscape and appoint agencies across brand and digital that share our ambition."

Source:
Campaign UK

Related Articles

Just Published

4 hours ago

Agency groups face 'below-average' long-term growth ...

Credit Suisse report says industry will grow by 1% after pandemic.

4 hours ago

R/GA strategy chief Rob Campbell exits in restructure

Interpublic agency confirms it has made redundancies amid coronavirus crisis.

4 hours ago

Why beauty brick-and-mortar is thriving In China

Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment?

2 days ago

An 'Inactivewear' line made for all your binge-watch...

A collaboration between streaming provider Binge and fashion retailer The Iconic, instigated by Thinkerbell, yields a 19-item line of luxury loungewear.