Hong Kong marketing in 2016 is going to be about one thingthe integration of online and offline real-time marketing opportunities.
During the last 18-to-24 months, we’ve seen retailers and brands in Hong Kong further invest in their digital marketing efforts. They are including social media, email and mobile efforts into their marketing mix. In fact, most of them are leveraging online interactive platforms to enhance CRM and deliver personalised services based on data analytics....
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events