Ad Nut
Jan 11, 2016

Ford gets tough with SEA drive-by on YouTube

From Bangkok: ‘Built Ford Tough’ for Ford Motor Company by Blue Hive Asean

Ford gets tough with SEA drive-by on YouTube

To demonstrate the Ford Ranger’s toughness, the Ford Motor Company has launched a series of preroll YouTube videos across Southeast Asia.

The four month-long campaign, which launched in December, takes a considered approach to the YouTube platform.

“We wanted to create simple, clean advertising that is specifically designed for the digital platform, rather than the usual ‘fill the space with a TVC cutdown’ mentality,” Paul Grubb, regional creative director at Blue Hive Asean told Ad Nut.

Ad Nut actually quite enjoyed the ads; an uncommon reaction due to how wrong things can go when one tries to make cars more animated than they should to be.

And it did get Ad Nut thinking about how a tough Ranger could aid in the collection of nuts in the rugged forest terrain called home—though the neighbours might not approve.

Overall, Ad Nut approves of this approach, which makes for more interactive viewing and appreciates the effort to grab attention before the ‘Skip Ad’ option activates.

It also fits with what Gerard Lechau, commercial director for Southeast and North Asia at Exponential talked about when he wrote: “For preroll video, five seconds of brilliance may be all it takes.”

Ad Nut agrees and hopes to see more five (or 15) seconds of brilliance in the coming months from more brands.


Chief creative officer Blue Hive AP: Kevin Pereira
Regional ECD Blue Hive Asean: Paul Grubb
Art directors:  Roberto Gamero and Naphol Chantapakorn
Copywriter:  Paul Grubb
Agency producer:  Attapong Chooamnard  
Production company: Ta Films Bangkok
Director: TJ Hall


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

3 hours ago

US greenlights TikTok-Oracle deal; fate now lies ...

Under the arrangement that has been waved through by President Trump, ByteDance will create a new US-headquartered company called TikTok Global that will be majority owned by US investors.

2 days ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

2 days ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

2 days ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.