FOCUS - MEDIA I-MARKETING SEMINAR: Seminars show the way forward

The MEDIA-organised i-Marketing seminars in Hong Kong and Singapore

featured the latest skills and techniques for effective Internet

marketing.

However, many of the speakers stressed that for ecommerce to be

successful, websites must be customer-centric.

Topics included: East versus West, the future of ecommerce in Asia;

Minority marketing in China; Net auditing; and Creating enduring value

on the Web.

There was also a case study on how to achieve the best on and off line

advertising mix.

Speakers included Decipher managing director Nigel Walley; DDB Digital

regional director Jimmy Poon; Adxplorer regional marketing director

Allen Chou; ACNielsen eRatings.com MD Hugh Bloch; NetValue co-founder

and vice-president of marketing Bernard Ochs; Iamasia marketing and

communications director Stephen Yap; Ogilvy Interactive regional CEO

Kent Wertime; and Beyond Interactive Asia-Pacific CEO Viveca Chan.

The seminars were sponsored by Business Week and CNN.com.