The MEDIA-organised i-Marketing seminars in Hong Kong and Singapore
featured the latest skills and techniques for effective Internet
marketing.
However, many of the speakers stressed that for ecommerce to be
successful, websites must be customer-centric.
Topics included: East versus West, the future of ecommerce in Asia;
Minority marketing in China; Net auditing; and Creating enduring value
on the Web.
There was also a case study on how to achieve the best on and off line
advertising mix.
Speakers included Decipher managing director Nigel Walley; DDB Digital
regional director Jimmy Poon; Adxplorer regional marketing director
Allen Chou; ACNielsen eRatings.com MD Hugh Bloch; NetValue co-founder
and vice-president of marketing Bernard Ochs; Iamasia marketing and
communications director Stephen Yap; Ogilvy Interactive regional CEO
Kent Wertime; and Beyond Interactive Asia-Pacific CEO Viveca Chan.
The seminars were sponsored by Business Week and CNN.com.