Oct 27, 2000

FOCUS - MEDIA I-MARKETING SEMINAR: Seminars show the way forward

The MEDIA-organised i-Marketing seminars in Hong Kong and Singapore

featured the latest skills and techniques for effective Internet

marketing.



However, many of the speakers stressed that for ecommerce to be

successful, websites must be customer-centric.



Topics included: East versus West, the future of ecommerce in Asia;

Minority marketing in China; Net auditing; and Creating enduring value

on the Web.



There was also a case study on how to achieve the best on and off line

advertising mix.



Speakers included Decipher managing director Nigel Walley; DDB Digital

regional director Jimmy Poon; Adxplorer regional marketing director

Allen Chou; ACNielsen eRatings.com MD Hugh Bloch; NetValue co-founder

and vice-president of marketing Bernard Ochs; Iamasia marketing and

communications director Stephen Yap; Ogilvy Interactive regional CEO

Kent Wertime; and Beyond Interactive Asia-Pacific CEO Viveca Chan.



The seminars were sponsored by Business Week and CNN.com.



FOCUS - MEDIA I-MARKETING SEMINAR: Seminars show the way forward

The MEDIA-organised i-Marketing seminars in Hong Kong and Singapore

featured the latest skills and techniques for effective Internet

marketing.



However, many of the speakers stressed that for ecommerce to be

successful, websites must be customer-centric.



Topics included: East versus West, the future of ecommerce in Asia;

Minority marketing in China; Net auditing; and Creating enduring value

on the Web.



There was also a case study on how to achieve the best on and off line

advertising mix.



Speakers included Decipher managing director Nigel Walley; DDB Digital

regional director Jimmy Poon; Adxplorer regional marketing director

Allen Chou; ACNielsen eRatings.com MD Hugh Bloch; NetValue co-founder

and vice-president of marketing Bernard Ochs; Iamasia marketing and

communications director Stephen Yap; Ogilvy Interactive regional CEO

Kent Wertime; and Beyond Interactive Asia-Pacific CEO Viveca Chan.



The seminars were sponsored by Business Week and CNN.com.



Source:
Campaign Asia
Tags

Related Articles

Just Published

9 hours ago

Spikes Asia unveils its 2024 Creativity Report

This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.

11 hours ago

Creative Minds: Zosia Ella Kilpatrick's quest for ...

An active surfer, a weekend gardener and a wellness enthusiast, the award-winning MullenLowe creative shares secrets to inner peace.

12 hours ago

'Why should I worry about benchmarking against ...

Exclusive: Marketing agency R K Swamy's chairman and MD Srinivasan Swamy delves into the details of the company's pioneering IPO listing in India, and why he's focused on where to invest next in tech.

14 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.