Robin Hicks
Aug 20, 2008

Floundering Proton pins hopes on launch of MPV

KUALA LUMPUR - Troubled state-owned carmaker Proton is hoping that the imminent launch of an as-yet-unnamed MPV model will help revive its fortunes in Malaysia.

Proton has successfully launched two new marques this year - the Persona and the Saga - but the company has much to do to restore an unsightly balance sheet.

Sales suffered a 55 per cent fall last year, which led to losses of US$169 million, as aggressive marketing from Japanese rivals Toyota and Honda and domestic marque Perodua caused Proton’s market share to plunge. Sales of the Persona are reasonably healthy, with more than 5,000...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Related Articles

Just Published

Premium
Twitter, Facebook react to 'nefarious tactics' in battle over HK
Premium
9 minutes ago

Twitter, Facebook react to 'nefarious tactics' in ...

Both platforms took action against accounts they said are connected to the Chinese government, and Twitter announced it will no longer allow advertising from state-run media sources.

Premium
M&C Saatchi issues further trading update as it looks to steady share price
Premium
9 minutes ago

M&C Saatchi issues further trading update as it ...

Shares have dipped since it uncovered 'instances of misapplication of accounting policies'.

Premium
You don’t always need to pay to play
Premium
1 hour ago

You don’t always need to pay to play

Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.

Premium
In communist Laos PDR, consumers and advertisers find liberation online
Premium
2 hours ago

In communist Laos PDR, consumers and advertisers ...

This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.