Robin Hicks
Aug 20, 2008

Floundering Proton pins hopes on launch of MPV

KUALA LUMPUR - Troubled state-owned carmaker Proton is hoping that the imminent launch of an as-yet-unnamed MPV model will help revive its fortunes in Malaysia.

Proton has successfully launched two new marques this year - the Persona and the Saga - but the company has much to do to restore an unsightly balance sheet.

Sales suffered a 55 per cent fall last year, which led to losses of US$169 million, as aggressive marketing from Japanese rivals Toyota and Honda and domestic marque Perodua caused Proton’s market share to plunge. Sales of the Persona are reasonably healthy, with more than 5,000...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Crisis at M&C Saatchi: what went wrong and what's next?
Premium
1 hour ago

Crisis at M&C Saatchi: what went wrong and what's next?

Allies say founders 'are not going to abandon ship before they set it right'.

Premium
Lord Saatchi, non-executive directors resign from M&C Saatchi board amid scandal
Premium
2 hours ago

Lord Saatchi, non-executive directors resign from ...

"We are determined to restore the operational performance and profitability of the business..."

Premium
Agency of the Year 2019 winners: Greater China
Premium
9 hours ago

Agency of the Year 2019 winners: Greater China

Here are the winners for the Greater China region in the 2019 Campaign Asia-Pacific Agency of the Year awards, which were handed out in a ceremony tonight in Shanghai.

Premium
Kantar's Eric Salama steps down after 17 years as CEO
Premium
9 hours ago

Kantar's Eric Salama steps down after 17 years as CEO

Now is the right time for me to pause, reflect on my personal priorities and explore other experiences,' he said.