Robin Hicks
Aug 20, 2008

Floundering Proton pins hopes on launch of MPV

KUALA LUMPUR - Troubled state-owned carmaker Proton is hoping that the imminent launch of an as-yet-unnamed MPV model will help revive its fortunes in Malaysia.

Proton has successfully launched two new marques this year - the Persona and the Saga - but the company has much to do to restore an unsightly balance sheet.

Sales suffered a 55 per cent fall last year, which led to losses of US$169 million, as aggressive marketing from Japanese rivals Toyota and Honda and domestic marque Perodua caused Proton’s market share to plunge. Sales of the Persona are reasonably healthy, with more than 5,000...

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