Kaiyu Li
Jul 10, 2014

Five tips for unlocking the luxury mindset in Chinese consumers

Luxury is about much more than status display, according to Y&R China's strategy lead Kaiyu Li.

Li:

Status display is often seen as the primary motivator for luxury consumption in China.  While there is truth in this notion, only focusing on this aspect of luxury consumption, marketers may miss out on other, richer opportunities that are emerging.  

YR’s GenAsia 2014 study surveyed more than 1,000 Chinese middle class consumers on their attitudes towards luxury goods. The study identified 5 trends that marketers should consider as they try to...

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