Georganna Simpson
Jun 4, 2019

Five speakers not to miss on the Cannes fringe

Connected TV is transforming advertising. Are you prepared? Innovid is gathering the greatest industry minds at Cannes Lions to explore its hopes, challenges and opportunities. Here are our top five picks...

Connected TV is thriving – but it’s only getting started.

PARTNER CONTENT

Research by Magna and IPG Media Lab shows connected TV ads outperform those of linear TV with a 3.8 times higher retention rate. Consumers in the study preferred these ads for their variety 72% compared with 47% for linear TV, availability 79% for CTV versus 43% linear TV and as a way to avoid...

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