Ranjani Raghupathi
Jun 4, 2015

Finance brands invest in social media

See which brands in finance and banking made social media pay off, making enough of an impact to register on the Engagement Meter.

Finance brands invest in social media

Brands from the banking and finance industry excel on social media

See how the last week of May treated brands like Visa, Chillr and Axis Bank in the banking and finance industry.

Unmetric, a social media intelligence platform focused on brands uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0-1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best from the banking and finance industry in the period of 25 through 31 May.

1. Tata Capital India
Engagement Score – 1,000

As part of its CSR initiative, the Do Right campaign, Tata Capital is spreading awareness and urging its digital audience to donate to empower the women of Diphlu Pathar. The tweet below, which includes a link that leads to their microsite, was promoted by the brand through Twitter Ads and brought them close to 300 Favorites. The campaign video received over 85,000 views in just a week.

2. Visa Malaysia
Engagement Score – 1,000

Visa Malaysia showcased the ease of shopping with a Visa card with a 15-second video that shows how instant and seamless your shopping experience will be during international travel. The post received close to 20,000 Likes and over 400 Comments, making it one of the top 10 most liked and engaging posts in the industry.

Shop like a local and pay like a local with Visa, accepted by millions of merchants around the world. #notatourist

Posted by Visa on Friday, 29 May 2015

3. Chillr India
Engagement Score – 1,000

The digital wallet brand had invited fans to share their Chillr stories on Facebook to win a gift voucher. The brand leveraged the user generated content (UGC) and showcased the stories on their Facebook page. This post received over 3,400 Likes

Here's what Pravin has to say about #Chillr "My friend called me up around 1:30 am to recharge his internet with ₹ 19. I...

Posted by Chillr on Monday, 25 May 2015

4. Visa Philippines
Engagement Score – 1,000

Visa in Philippines spoke about the exciting option shoppers had when paying with a Visa card. Visa explained all the irresistible discounts and offers consumers would be privy to when shopping on Luxola. The bold image and the offer combined garnered over 10,000 Likes and a high engagement score.

When you shop at Luxola.com, enter VISALX20 to receive 20% off when you use your Visa card. You will also receive a free...

Posted by Visa on Monday, 25 May 2015

5. Axis Bank India
Engagement Score – 812

Axis Bank leveraged their #DiningDelights to make their Instagram feed even more visually attractive. The image they posted on Monday morning was highly relatable by every office goer and also brought out their connection with Café Coffee Day. This was one of the most favorited images in the industry for the week. In addition, the brand’s proactive approach to addressing customer concerns in the comments section shows their dedication to customer service since Instagram isn’t as associated with customer support like Twitter has become.


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