Racheal Lee
Jan 17, 2014

Filipinos expect brands to bring positive change after Yolanda

MANILA - Typhoon Yolanda represents an opportunity for brands to engage with people and contribute to society. More to the point, 96 per cent of the population expects nothing less, according to a McCann Worldgroup report.

The Philippines’ Post-Yolanda Consumer Sentiment Survey revealed that 96 per cent of Filipinos aged 21 and above expect brands and private companies to play an effective role in recovery from the effects of the typhoon.

This puts brands alongside global organisations 97 per cent such as the United Nations, the Red Cross, and the World Health Organisation, as well as the international community 97 per cent, as “effective” contributors to recovery efforts in the...

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