FCB prides itself on being the most local of the global creative networks. Its collection of owned, co-owned and affiliate offices around APAC turns out clever campaign work consistently, which is fitting for an agency with FCB's long heritage.
Yet FCB still exists further toward the old-school end of the spectrum than some of the global agency brands that have undergone more dramatic changes in recent years. Though the network had a decent year businesswise and made some DEI progress, its claims to being a performance partner as well as a brand-builder are not yet easy to accept.
How did we grade FCB? Our full report with the overall grade—plus scores and a detailed analysis of the network's business performance; innovation; DEI and sustainability efforts; creativity and effectiveness; and management—is available only to Campaign members.
Become a Campaign Asia-Pacific member to get access to all the 2021 Agency Report Cards and much more.
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