Luke Janich
Jan 4, 2017

Fake news: It's time for brands to act

While brands usually shy away from controversial issues, the rise of fake news represents an opportunity worth considering, writes Luke Janich.

Luke Janich

Nothing highlights the changing nature of news better than, well fake news. Since the US presidential election, it's been firmly at the top of the agenda because of its alleged role in turning voters towards Trump. So should brands be worried about fake news spilling over from politics to products and servicesand, if so, what can we do about it

The good news is there have already been some worthy attempts to stem the...

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