Matthew Chapman
Jan 11, 2017

Facebook tests ads mid-video to open up further revenue streams

Facebook will begin showing ads mid-video as it seeks to grow revenues from the exploding number of videos on its platform.

Facebook is testing playing ads mid-video.
Facebook is testing playing ads mid-video.

The social network wants to show ads to people watching videos on the platform and will share the revenues it raises with publishers, according to Recode.

Sources claim Facebook will test a ‘mid-roll’ ad format that will allow publishers to host ads in their clips after people have watched for more than 20 seconds.

It is understood Facebook will provide publishers with 55 percent of sales, which is the same revenue split offered by Google-owned YouTube.

Last year Facebook revealed its users are watching 100 million hours of video per day on the site.

Facebook chief executive Mark Zuckerberg has been against introducing pre-roll video ads that play before the clip starts, which has prevented video publishers making revenue from video content they host on Facebook. 

The social media giant introduced functionality to videos last year that allow them to be sponsored by advertisers as it sought to help publishers monetise their content. 

Source:
Campaign UK

Related Articles

Just Published

20 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

20 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

20 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

20 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.