Jessica Goodfellow
Jun 19, 2019

Facebook: Partnerships “critical” to solving brand safety

Facebook's tie-up with rival platforms in media alliance is acknowledgement that no one company can solve brand-safety issues alone

Facebook has acknowledged that greater collaboration across the industryincluding with its rival platformsis the only way to effectively solve the pervasive brand-safety issues that have dogged digital media for several years.

“Partnerships are critical for this,” said Facebook APAC director of product marketing James Tan.

Tan was speaking to Campaign Asia-Pacific one day after Facebook tied up with Google, Twitter and a host of the world’s biggest advertisers, agency groups...

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