Gabey Goh
Mar 22, 2016

Facebook appoints Sri Widowati as head of Indonesia

JAKARTA - Facebook has appointed Sri (Wido) Widowati as its head in Indonesia, where the social platform is seeing increased interest among brands for its offerings.

Sri Widowati
Sri Widowati

Kenneth Bishop, managing director for Facebook in Southeast Asia, said that Indonesia is “an important country” driving the growth of Facebook and Instagram in the region.

“Wido's experience in the region and vision for Indonesia will help us strengthen our support for businesses,” he added.

The company shared December 2015 figures, which put the number of people using Facebook in Southeast Asia at 241 million.

Over the past year in Indonesia, Facebook has experienced double-digit growth, while Instagram recently announced that the community has grown to 22 million, a 100 percent increase from the previous year.

Based in Jakarta, Widowati will lead business efforts in the country, providing counsel and support to local and global brands and agencies.

In her role, she will focus on driving greater value and support for international and Indonesian businesses across several industries, such as e-commerce, consumer goods, financial services, and tech/telco.

Widowati said Indonesians on Facebook are a “highly engaged, mobile-first community” who want to connect with each other and businesses in meaningful ways.

“On Facebook, we are helping 82 million Indonesians, 94 percent through their mobiles, connect with the people and things that matter to them most,” she said. “I'm excited to return to Indonesia to help our partners tap into new opportunities that will empower them to innovate and grow their businesses.”

Widowati has nearly 20 years of experience in consumer goods marketing across Asia. She was most recently with Garnier, where she served as vice president and head of Garnier international marketing and development for ASEAN. Prior to that, she was with Unilever. 


Related Articles

Just Published

5 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

5 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

5 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

5 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.