Gabey Goh
Mar 22, 2016

Facebook appoints Sri Widowati as head of Indonesia

JAKARTA - Facebook has appointed Sri (Wido) Widowati as its head in Indonesia, where the social platform is seeing increased interest among brands for its offerings.

Sri Widowati
Sri Widowati

Kenneth Bishop, managing director for Facebook in Southeast Asia, said that Indonesia is “an important country” driving the growth of Facebook and Instagram in the region.

“Wido's experience in the region and vision for Indonesia will help us strengthen our support for businesses,” he added.

The company shared December 2015 figures, which put the number of people using Facebook in Southeast Asia at 241 million.

Over the past year in Indonesia, Facebook has experienced double-digit growth, while Instagram recently announced that the community has grown to 22 million, a 100 percent increase from the previous year.

Based in Jakarta, Widowati will lead business efforts in the country, providing counsel and support to local and global brands and agencies.

In her role, she will focus on driving greater value and support for international and Indonesian businesses across several industries, such as e-commerce, consumer goods, financial services, and tech/telco.

Widowati said Indonesians on Facebook are a “highly engaged, mobile-first community” who want to connect with each other and businesses in meaningful ways.

“On Facebook, we are helping 82 million Indonesians, 94 percent through their mobiles, connect with the people and things that matter to them most,” she said. “I'm excited to return to Indonesia to help our partners tap into new opportunities that will empower them to innovate and grow their businesses.”

Widowati has nearly 20 years of experience in consumer goods marketing across Asia. She was most recently with Garnier, where she served as vice president and head of Garnier international marketing and development for ASEAN. Prior to that, she was with Unilever. 

 
 

Related Articles

Just Published

15 hours ago

Adidas displays Rick-and-Morty-style inflatable ...

To mark the release of the Adidas X Speedportal boots, giant inflatable heads of Mo Salah and Vivianne Miedema can be seen floating across London.

15 hours ago

Will brands ‘trade down’, financially, to PR as ...

With the Bank of England predicting that we will soon enter a recession, the UK waits nervously, but there is hope that, among the chaos, the consumer PR industry will be afforded a new opportunity to shine.

15 hours ago

Do brands have a place on a social platform that ...

Social network Hey You reminds you to call your loved ones once a week, then fades into the background, leaning into a trend of desire for more authenticity on social media.

2 days ago

Dentsu continues strong growth trajectory in Q2

The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter. Protracted sale of the Russian business dilutes net gains.