Wigham will oversee MediaCom’s overall trading performance and will drive the agency’s trading products and services. He will work closely with regional and in-market trading, negotiation and tactical planning teams across GroupM Trading and MediaCom. The Singapore-based Wigham will report to Mark Heap, MediaCom CEO, APAC and Andrew Meaden, GroupM's head of trading, APAC.
Nick Slaymakar was previously MediaCom’s head of trading. He vacated the role last year and has since moved to the UK.
“As we have grown and the industry has become more complex, it's important we can clearly explain our trading approaches and help our clients understand what value is being achieved on their behalf,” Heap said about the appointment.
Prior to joining MediaCom, Wigham was UK Head of Investment for the OMD group, working across OMD UK and MG OMD. He joined OMD UK in 1998, rising through the ranks to become deputy head of TV before switching to MG OMD as broadcast director in 2008.