Dec 17, 2004

Events: Agency of the Year - Rebound provides cause for celebration

This year's robust rebound provided an early Christmas celebratory note to Media's 2004 Agency of the Year Awards, which saw the night's top prizes going to TBWA\Asia-Pacific and MindShare Asia-Pacific.

Events: Agency of the Year - Rebound provides cause for celebration

The December 9 event in Hong Kong attracted senior executives from around the region who were there to celebrate the industry's belated return to health as well as their achievements.

In all, about 400 industry executives packed the Grand Hyatt Ballroom for the gala ceremony.

Ten awards were presented, including the top Agency of the Year and Media Agency of the Year awards.

TBWA topped the tally with three awards - including Creative and Office of the Year - followed by MindShare and Publicis with two awards each.

For the second year running, PricewaterhouseCoopers returned to audit the judging, which was undertaken by a team, comprising Media's editors and four external judges - HSBC's Anthony Lau, Unilever Asia's Richard Davies, Coca-Cola's Darren Marshall and R3's Greg Paull.

The event attracted nine sponsors - Aquent, The Asian Wall Street Journal, Corbis, Discovery Networks Asia, Metro Publishing Hong Kong, MSN, Nihon Keizai Shimbun, Star Group and Time.

Source:
Campaign Asia
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