Staff Reporters
May 31, 2017

Event Marketing Awards winners announced

The awards, presented by CEI Asia and Campaign Asia-Pacific, honour the best in Greater China's MICE industry.

Big Winner: Auditoire China's Mercedes-Benz E-Class launch
Big Winner: Auditoire China's Mercedes-Benz E-Class launch

Auditoire China has dominated the inaugural Event Marketing Awards (EMA) which celebrate the burgeoning business events industry across Greater China. 

Taking out a staggering 10 awards, the Shanghai and Beijing-based brand experience company impressed with events including the month-long Adidas Republic of Sports event (July 23-August 22 2016) in Shanghai’s Century Park, which the company set-up in 10 days; and Mercedes-Benz E-Class Long Wheelbase China Launch, which incorporated artificial intelligence and the latest technological innovations to showcase the automobiles’ leading features.

Working with big brands on luxury product launches and large-scale events across China, Auditoire managing director Antoine Gouin says the secret to success is understanding how to create engaging moments with people.

“Of course we can plan events with complex logistical problems, but that is just one bit of the job, the basics. What we do for our clients is we bring memorable experiences to life. We touch the different senses."

Judged by an independent panel of judges, more than 20 award categories include Industry Sector Awards, Supplier and Venue Awards, Event Agency Awards, and People and Team awards. 

Here we celebrate the 2017 winners:

Event Agency Awards

  • Best Product Launch 
    Auditoire China
    All-New Mercedes-Benz E-Class Longwheelbase China Launch
  • Best Live Event
    Auditoire China
    Hennessy Artistry Concert 2016
  • Best Corporate Event
    Action House International Ltd
    New World Harbour Race 2016
  • Best Tradeshow/Exhibition
    Auditoire China
    Atp Shanghai Mercedes-Benz Activation 2016
  • Best Use of Influencer
    Auditoire China
    She's Mercedes Gala Dinner
  • Best Creative Event
    Auditoire China
    All New Mercedes-Benz E-Class Long Wheelbase China Launch
  • Best Experiential Marketing Event
    Auditoire China
    Adidas Republic of Sports Activation 2016
  • Best Conference
    Auditoire China
    The Grand Unveiling of AIA China’s Wellness Programme and AIA Global Ambassador
  • Best Brand Activation Event
    Luminous Experiential
    Heineken’s ‘Shape Your City’ Campaign
  • Best Use of Event Technology/Social Media
    Auditoire China
    All New Mercedes-Benz E-Class Long Wheelbase China Launch
  • Best Incentive Event
    Concept Communications
    NHT Global 15th Anniversary
  • Best Business Solution
    W China        
    Wild Dog Street Voice
  • Best Outdoor Venue
    PHD Hong Kong
    Riding High Together Festival 2016
  • Best Outdoor Sport Event
    Auditoire China
    Adidas Republic of Sports Activation 2016

Industry Sector Awards

  • Best Automotive
    CCG Group
  • Best Business Sector Event
    IBM Forum 「智创未来」 60 週年趋势论坛
  • Best Technology
    Team Building Asia
    INCHALLENGE Global Competition

Supplier and Venue Awards

  • Best Convention Venue
    AsiaWorld-Expo (AWE)
  • Best City Hotel for Events
    Sheraton Grand Macao Hotel, Cotai Central

People and Team Awards

  • Event Team of the Year
  • Best of the Best
    Auditoire China

For a full list of all Gold, Silver and Bronze winners, visit the official EMA website.

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