Adrian Peter Tse
Oct 24, 2014

Eureka aims to be an inspiration dashboard not a monitoring tool

ASIA-PACIFIC - Circus, a Singapore-based marketing software company, has launched an idea-generating social tool that it claims can scour the web for relevant inspiration and help clients create compelling content on the go.

Circus Eureka

Although Circus Eureka has features that resemble a social media monitoring tool, the company has been clear on differentiating it as an insights tool to help users “build ideas and collaborate.”

“There are many good social monitoring tools already on the market, but Eureka is focusing on a gap that allows users to turn these insights into ideas and content instead,” said Prerna Pant, general manager at Circus. 

The inspiration for...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5222
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
BMX champ Caroline Buchanan navigates breakfast obstacles
Premium
10 hours ago

BMX champ Caroline Buchanan navigates breakfast ...

Spots for Nutri-Grain by Wunderman Thompson feature Buchanan and fellow rider Rhys Kember racing around among brick-sized cereal pieces and a couple of giant bananas.

Premium
These two charts tell a critical truth about 5G
Premium
10 hours ago

These two charts tell a critical truth about 5G

TOP OF THE CHARTS: Just two graphics from a new report by networking-equipment company Cisco show why the 5G hype is justified, but also perhaps a bit premature.

Premium
Why brands should look at influencers as collaborators, not spokespeople
Premium
13 hours ago

Why brands should look at influencers as collaborato...

Brands that do well have recognised that influencers are not merely a commodity, argues Michael Patent from Culture Group.

Premium
The Ad Contrarian: Storytelling or personalization (pick one)
Premium
13 hours ago

The Ad Contrarian: Storytelling or personalization ...

The same people who babble on about 'personalization' also won't shut up about 'storytelling. They don't understand that storytelling and personalization are enemies.