Adrian Peter Tse
Oct 24, 2014

Eureka aims to be an inspiration dashboard not a monitoring tool

ASIA-PACIFIC - Circus, a Singapore-based marketing software company, has launched an idea-generating social tool that it claims can scour the web for relevant inspiration and help clients create compelling content on the go.

Circus Eureka

Although Circus Eureka has features that resemble a social media monitoring tool, the company has been clear on differentiating it as an insights tool to help users “build ideas and collaborate.”

“There are many good social monitoring tools already on the market, but Eureka is focusing on a gap that allows users to turn these insights into ideas and content instead,” said Prerna Pant, general manager at Circus. 

The inspiration for...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5222
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
LinkedIn is testing shortform video 'stories' feature
Premium
10 hours ago

LinkedIn is testing shortform video 'stories' feature

The network wants to inject some 'light, creative' formats into the business networking world.

Premium
Moving video shows that shelter dogs are worthy of love, too
Premium
10 hours ago

Moving video shows that shelter dogs are worthy of ...

Featuring some very good dogs, and some equally good humans.

Premium
BBDO Guerrero appoints CEO
Premium
10 hours ago

BBDO Guerrero appoints CEO

The agency has promoted longstanding exec Francine Kahn-Gonzalez to lead it into its next stage of growth.

Premium
Apple Daily founder arrested in Friday morning swoop
Premium
11 hours ago

Apple Daily founder arrested in Friday morning swoop

Jimmy Lai Chee-ying held for illegal assembly during an August 31, 2019, pro-democracy march.