Working closely with the Asian Tour’s executive chairman Kyi Hla Han, Kerr will help manage the strategic direction of the Tour with the aim of continuing to build and promote the global profile of Asia’s elite professional golf circuit.
Kerr brings with him with over 17 years of senior management experience in Asia. For the last 12 years, he has worked with pan-Asian broadcaster, ESPN STAR Sports (ESS) in a number of senior roles across the region. Most recently he was vice president of affiliate and multimedia sales, responsible for ESS' channel business across Southeast Asia. He also has extensive advertising and sponsorship experience having previously led ESS' sponsorship strategy globally and managed direct sales in a number of Asian and international markets.
Han said Kerr’s role will also focus on generating greater playing opportunities for the Asian Tour members. “On behalf of our board of directors and membership, I am delighted to announce that Mike Kerr has agreed to take up the position as chief executive of the Asian Tour. He has vast senior management experience in Asia and we believe he will add value to what is already a strong management team on the Asian Tour,” he said.
“I am looking forward to joining the Asian Tour which has grown immensely over the past few years. The Asian Tour is a global brand and these are exciting times for the game at the highest level in Asia. I’m delighted to be a part of it,” said Kerr.
Kerr holds an Honours degree in civil engineering and a Masters degree in applied environmental science from the University of Edinburgh and Queens University, Belfast respectively.
As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. The Asian Tour has offices in Kuala Lumpur and Singapore.