Essence has added to its APAC leadership team with the appointment of James Smyllie as VP of media planning and Lee Walsh as VP of media activation.
Smyllie, who took up the role towards the end of last year, heads up Essence’s integrated media planning offering across APAC.
He joined from a nearly 15 year stint at Dentsu Aegis Network, most recently as international client president at Carat.
Walsh, also a Carat alum, is responsible for leading Essence’s media activation team in APAC, covering programmatic, search, social, as well as reservation media across both online and offline channels.
He joined in March from NewBase, where he was regional managing director.
Both will be based in Singapore.
Essence managing director of Central Asia and head of product APAC Kunal Guha said both are seasoned leaders with “great depth of expertise in their practices and breadth in their industry experience”.