Lindsay Stein
Feb 6, 2020

Engine hires global commercial chief for 'transformational growth'

The news follows on the heels of the agency undergoing a mass rebrand this autumn.

Engine hires global commercial chief for 'transformational growth'

Scott Schiller, co-founder of the Interactive Advertising Bureau and former NBCUniversal executive, is joining global marketing services company Engine as it first global chief commercial officer.

This autumn, Engine, which previously was comprised of more than a dozen companies, stripped away all individual names and decided to run all services under its flagship banner.

Schiller, who joins after working at NBCUniversal for a decade as executive VP of advertising and client partnerships, will be at the forefront of driving worldwide revenue growth for Engine. He is reporting directly to global CEO Kasha Cacy.

When asked why Engine decided now was the time to add a commercial chief, Cacy said: "Simply put, we brought Scott on to drive transformational growth in our business leveraging all of the assets in our portfolio."

An integral part of Schiller’s remit will be to help clients simplify and enhance their media solutions by unlocking the services and products within EMX, the company’s programmatic media exchange. He will collaborate with EMX global CEO Michael Zacharski. Schiller will also work closely with Don Simons, CEO of Engine Insights, the company’s research and analytics division; and Zihla Salinas, CEO of Engine Agency, the group’s creative and media agency.

During his 10 years at NBCU, Schiller helped build the digital video business to more than half a billion dollars in revenue in less than five years. Additionally, he handled content creation, strategy and marketing services for the NBCU Advertising and Partnerships portfolio.

Aside from NBCU, Schiller co-founded the Interactive Advertising Bureau (IAB) and served as a recent chairman.

"I was impressed by the talented team at Engine. The company offers powerful consumer insights to drive tangible business results through a full end-to-end solution. I’m excited to take that message to the market and, ultimately, to help clients grow their businesses," said Schiller in a statement.

Source:
Campaign US

Related Articles

Just Published

1 day ago

Campaign Crash Course: How Facebook's ad auction works

Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.

1 day ago

Comedians go Christmas shopping in humourless ...

A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.

1 day ago

Tinder fills India ad with hopeful meet-cute moments

A new campaign from BBH India focuses on the heady mixture of trepidation and hope involved in a series of first meetings, and it's inspired by real users of the app.

1 day ago

Famous Innovations, Dentsu agencies lead field in ...

Famous Innovations bags the most gold wins, while Dentsu Webchutney wins the highest number of awards.