Ranjani Raghupathi
Oct 13, 2015

Engagement Meter: Top 15 APAC social posts of Q3

As the last quarter of 2015 begins, Unmetric counts down the top performing content across Facebook, Twitter and Instagram between July and September.

Engagement Meter: Top 15 APAC social posts of Q3

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives.

Facebook

1. Dunkin Donuts Indonesia
Engagement Score – 1,000

Calling all coffee lovers! Celebrate Global Coffee Day with us on September 29th!

Posted by Dunkin' Donuts on Tuesday, 22 September 2015

 

2. Land Rover India
Engagement Score – 1,000

Eid Mubarak.

Posted by Land Rover on Friday, 17 July 2015

 

3. Uniqlo Malaysia
Engagement Score – 1,000

UNIQLO is giving out UNIQLO Cash Voucher worth RM800 to sustain your urge for a shopping spree! For a chance to win this...

Posted by Uniqlo Malaysia on Sunday, 16 August 2015

 

4. KitKat Phillippines
Engagement Score – 1,000

Check out the newest KIT KAT® Chunky flavors to hit the shelves! Take a photo and tell us what the new flavors are!#ChooseYourChunky

Posted by KitKat on Monday, 13 July 2015

 

5. Changi Airport
Engagement Score – 1,000

What’s the name of this iconic landmark in Moscow? Uncover this bonus trivia in our Changi Travel Quest & earn MORE points to win a pair of return air tickets to your dream holiday from Changi Airport!

Posted by Changi Airport on Tuesday, 29 September 2015

Twitter

6. ICICI India
Engagement Score – 1,000

 

7. Dolby India
Engagement Score – 1,000

 

8. Future Generali
Engagement Score – 1,000

 

9. Samsung Malaysia
Engagement Score – 1,000

 

10. Snapdeal India
Engagement Score – 1,000

Instagram

11. Schmitten India
Engagement Score – 1,000

 

12. HP Asia
Engagement Score – 1,000

 

13. Maybelline India
Engagement Score – 1,000

 

14. Starbucks HK
Engagement Score – 1,000

 

15. Nippon Airways
Engagement Score – 993

Whilst the posts are all from different industries, they all show the audience reception to certain marketing tactics. Some brands used product promotions to captivate their community while others used contests or giveaways. The various marketing tactics generated audience interest and engagement for these brands.

 

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