Engagement Meter: Top 15 APAC social posts of Q3

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives.

Facebook

1. Dunkin Donuts Indonesia
Engagement Score – 1,000

 

2. Land Rover India
Engagement Score – 1,000

 

3. Uniqlo Malaysia
Engagement Score – 1,000

 

4. KitKat Phillippines
Engagement Score – 1,000

 

5. Changi Airport
Engagement Score – 1,000

Twitter

6. ICICI India
Engagement Score – 1,000

Q5 is here! Click here for a hint to the answer: http://t.co/EKICbOaKG5 #LiveWithoutCashTweet2Win pic.twitter.com/kGZBtG63DQ

— ICICI Bank (@ICICIBank) August 25, 2015

 

7. Dolby India
Engagement Score – 1,000

PVR Cinemas announces plans to install #DolbyAtmos at 50 theatres across India in 2 years. http://t.co/AQsa0KpcEl pic.twitter.com/I6UTh4pTeN

— DOLBY INDIA (@DolbyIn) July 30, 2015

 

8. Future Generali
Engagement Score – 1,000

#RoadTripChallenge Here we go... #Question No. 1 pic.twitter.com/rSU7iURMVL

— Future Generali Ltd (@Future_Generali) September 11, 2015

 

9. Samsung Malaysia
Engagement Score – 1,000

The new stylish and premium full metal design #myGalaxyA8 is available at just RM1,888! More: http://t.co/O5k9PZMCGp pic.twitter.com/nhjrokpnie

— Samsung Malaysia (@SamsungMalaysia) August 11, 2015

 

10. Snapdeal India
Engagement Score – 1,000

Q.1. Fill up: Great Deals on _____ Categories, _____ Brands #SnapdealFreedomWeek Hint: http://t.co/aXd449yfb0

— Snapdeal (@snapdeal) August 11, 2015

Instagram

11. Schmitten India
Engagement Score – 1,000

 

Schmitten brings you #SweetSiblingCaption Contest. Tag your sibling and write a caption for them telling us why they are like your favourite Schmitten flavor. Like, tag, share and Win exciting Gift Vouchers! To check the flavors click http://bit.ly/1hNOkOa

A photo posted by Schmitten (@schmittenchocolates) on Aug 20, 2015 at 5:32am PDT

 

12. HP Asia
Engagement Score – 1,000

 

And the best is yet to come. Stay tuned guys for the #epic #BendTheRules video of #kurtschneider | �� cred @kurtschneider

A photo posted by HPAsia (@hp_asia) on Jul 15, 2015 at 9:00pm PDT

 

13. Maybelline India
Engagement Score – 1,000

 

The Colossal Eye Kit is up for grabs! Guess at least 3 products correctly and you might just win it! Come on girls, start commenting! #MaybellineIndia #ColossalRange #ColossalEyeKit #Makeup #Love

A photo posted by Maybelline New York India (@maybellineindia) on Jul 15, 2015 at 11:53pm PDT

 

14. Starbucks HK
Engagement Score – 1,000

 

Last Call✨ Followers, don’t miss out your #Frappuccino #BuyOneShareOne treat during 3-7pm tomorrow! -------------------------------------------------- ��Terms & conditions apply and for participating stores only. Please visit www.starbucks.com.hk or find link in bio for more info.

A photo posted by Starbucks Hong Kong (@starbuckshk) on Jul 13, 2015 at 4:00am PDT

 

15. Nippon Airways
Engagement Score – 993

 

The Fan Appreciation flight for R2-D2™ ANA JET with participants to dress in #STARWARS costumes will take off in Oct at Tokyo Haneda→ana-sw.com for more details

A photo posted by All Nippon Airways (ANA) (@allnipponairways_official) on Aug 19, 2015 at 2:43am PDT

Whilst the posts are all from different industries, they all show the audience reception to certain marketing tactics. Some brands used product promotions to captivate their community while others used contests or giveaways. The various marketing tactics generated audience interest and engagement for these brands.