Ranjani Raghupathi
Aug 25, 2016

Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

See how Hero Motocorp, Visit Singapore, Hyundai and others made a social impression.

Visit Singapore
Visit Singapore

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 15 through 21 August.

Facebook

1. Hero MotoCorp
Engagement Score – 1,000

2. Hong Kong International Airport
Engagement Score – 1,000

3. Anouk Ethnic Wear India
Engagement Score – 1,000

4. KFC Philippines
Engagement Score – 1,000

5. Neutrogena Malaysia
Engagement Score – 1,000

 

Twitter

6. Hyundai India
Engagement Score – 1,000

7. Center Fresh India India
Engagement Score – 1,000

8. Xiaomi Malaysia
Engagement Score – 1,000

9. Exide Life Insurance India
Engagement Score – 1,000

10. Pond's Indonesia
Engagement Score – 1,000

 

Instagram

11. Oxigen Wallet India
Engagement Score – 1,000

12. Bajaj No Marks India
Engagement Score –

 

Celebrate your #spotless spirit of #freedom today. Bajaj Nomarks wishes you a very #HappyIndependenceDay

A photo posted by Bajaj Nomarks (@bajajnomarks) on

13. Visit Singapore
Engagement Score – 991

14. Jameson India
Engagement Score – 852

15. Huawei Mobile Singapore
Engagement Score – 680

 

First #OO Shoot-off theme: 'Childhood'! Put the #OO in your favourite childhood memories to win a Huawei P9. How to participate: Step 1: Take a creative photo of anything that reminds you of childhood. It could be a game, your favourite toy(s), perhaps a childhood friend! Step 2: Upload your shot on Instagram OR in the Facebook comments section of this announcement post. Remember to make your postings public! Step 3: Tag @HuaweiMobileSg on Instagram OR Huawei Mobile Singapore Facebook, and include #OO and #HuaweiP9SG in your caption. The most creative and original childhood #OO picture will walk away with a brand new Huawei P9! Contest #1 ends at 11.59 pm, 24/8/2016 (Wednesday). *All entries should be shot on smartphone cameras only. Images shot on DSLR cameras or with other professional equipment are not eligible for submission. By participating in this contest, you are deemed to have reviewed, read and accepted the Terms and Conditions: http://po.st/P9ShootOffTCs

A photo posted by HuaweiMobileSG (@huaweimobilesg) on

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
 

 

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