Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 15 through 21 August.

Facebook

1. Hero MotoCorp
Engagement Score – 1,000

2. Hong Kong International Airport
Engagement Score – 1,000

3. Anouk Ethnic Wear India
Engagement Score – 1,000

4. KFC Philippines
Engagement Score – 1,000

5. Neutrogena Malaysia
Engagement Score – 1,000

 

Twitter

6. Hyundai India
Engagement Score – 1,000

Experience the #AllNewElantra before anyone else! Retweet to Unlock an exclusive 360 experience like never before. pic.twitter.com/Qi4c3FnrDU

— HyundaiIndia (@HyundaiIndia) 21 August 2016

7. Center Fresh India India
Engagement Score – 1,000

How often do you prank your siblings? Send your #SiblingShararat tales on this Rakhi & stand to win exciting prizes pic.twitter.com/b6jDy1GJPU

— Center Fresh India (@CenterfreshIn) 18 August 2016

8. Xiaomi Malaysia
Engagement Score – 1,000

Perjuangan yang amat membanggakan! pic.twitter.com/KUfU18qnkb

— Xiaomi Malaysia (@XiaomiMY) 19 August 2016

9. Exide Life Insurance India
Engagement Score – 1,000

Sisters are the best. So, what are you gifting your sister this year to make this #RakshaBandhan a special one? pic.twitter.com/1eOoSt2OqF

— Exide Life Insurance (@ExideLife) 17 August 2016

10. Pond's Indonesia
Engagement Score – 1,000

RT sekarang untuk mendapatkan sample gratis POND'S ACNE SOLUTION! #JerawatTamat dalam 3 hari!https://t.co/k3cRvVDTQi

— POND'S Indonesia (@PondsIndonesia) 18 August 2016

 

Instagram

11. Oxigen Wallet India
Engagement Score – 1,000

 

To the one who has seen every side of you & been there with you throughout! This Raksha Bandhan, give them something special! Give them the power to buy anything they want with a Prepaid VISA Card. #OxigenPowersRakhi Steps to enter the contest: 1- Follow @oxigenwallet 2- Tag @oxigenwallet while uploading the picture 3- Use the Hashtag #OxigenPowersRakhi Don't forget to keep your profiles public! For Terms & Conditions, get the link in our profile info! #OxigenWallet #RakhiSpecial #RakshaBandhan #HappyRakhi #Rakhi #Brother #Sister #Sibling #eWallet #Prepaid #VISA #ContestAlert #RakhiContest

A video posted by Oxigen Wallet (@oxigenwallet) on Aug 17, 2016 at 6:33am PDT

12. Bajaj No Marks India
Engagement Score –

 

Celebrate your #spotless spirit of #freedom today. Bajaj Nomarks wishes you a very #HappyIndependenceDay

A photo posted by Bajaj Nomarks (@bajajnomarks) on Aug 15, 2016 at 12:12am PDT

13. Visit Singapore
Engagement Score – 991

 

This photo pose probably trumps it all! Great shot @sizelnuts! Share with us your best photo poses of #Singapore by tagging us at @visit_singapore or #VisitSingapore!

A photo posted by YourSingapore (@visit_singapore) on Aug 15, 2016 at 10:59pm PDT

14. Jameson India
Engagement Score – 852

 

Cheers to Vicky from @passcodeonly for this cracker of a picture. What you don't see is that he straight away pours us the fans' favourite #jameson #pickleback ! Cheers to the bartender, pouring Jameson since 1780! #jamesonindia #bartenderlife #bartenderskills #indianbartender #bartenderknowsbest

A photo posted by Jameson India (@jameson_india) on Aug 16, 2016 at 7:35pm PDT

15. Huawei Mobile Singapore
Engagement Score – 680

 

First #OO Shoot-off theme: 'Childhood'! Put the #OO in your favourite childhood memories to win a Huawei P9. How to participate: Step 1: Take a creative photo of anything that reminds you of childhood. It could be a game, your favourite toy(s), perhaps a childhood friend! Step 2: Upload your shot on Instagram OR in the Facebook comments section of this announcement post. Remember to make your postings public! Step 3: Tag @HuaweiMobileSg on Instagram OR Huawei Mobile Singapore Facebook, and include #OO and #HuaweiP9SG in your caption. The most creative and original childhood #OO picture will walk away with a brand new Huawei P9! Contest #1 ends at 11.59 pm, 24/8/2016 (Wednesday). *All entries should be shot on smartphone cameras only. Images shot on DSLR cameras or with other professional equipment are not eligible for submission. By participating in this contest, you are deemed to have reviewed, read and accepted the Terms and Conditions: http://po.st/P9ShootOffTCs

A photo posted by HuaweiMobileSG (@huaweimobilesg) on Aug 15, 2016 at 4:02am PDT

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.