Ranjani Raghupathi
Aug 3, 2016

Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

Unmetric's weekly Engagement Meter shows the region's top-performing social-media posts by brands. See what worked for Mini, Domino's, 7-Eleven, Dunkin' Donuts and others.

Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 25 through 31 July.

Facebook

1. MINI - Hong Kong
Engagement Score – 1,000

2. KAYAK Singapore
Engagement Score – 1,000

3. Intel Indonesia
Engagement Score – 1,000

4. Dunkin' Donuts India
Engagement Score – 1,000

5. Revlon Indonesia
Engagement Score – 1,000

 

Twitter

6. Pond's Philippines
Engagement Score – 1,000

 

7. WB India
Engagement Score – 1,000

 

8. Sunfeast Farmlite India
Engagement Score – 1,000

 

9. KFC Malaysia
Engagement Score – 1,000

 

10. LG Electronics Thailand
Engagement Score – 1,000

 

Instagram

11. Yamaha Philippines
Engagement Score – 987

 

12. Domino's India
Engagement Score – 894

 

13. The Arvind Store
Engagement Score – 756

 

14. 7-Eleven Singapore
Engagement Score – 729

 

15. OPPO Singapore
Engagement Score – 604

 

We have a surprise coming up. Stay tuned! ;) #ComingSoon

A photo posted by OPPO Singapore (@opposingapore) on

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
 

 

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