Ranjani Raghupathi
Aug 3, 2016

Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

Unmetric's weekly Engagement Meter shows the region's top-performing social-media posts by brands. See what worked for Mini, Domino's, 7-Eleven, Dunkin' Donuts and others.

Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 25 through 31 July.


1. MINI - Hong Kong
Engagement Score – 1,000

2. KAYAK Singapore
Engagement Score – 1,000

3. Intel Indonesia
Engagement Score – 1,000

4. Dunkin' Donuts India
Engagement Score – 1,000

5. Revlon Indonesia
Engagement Score – 1,000



6. Pond's Philippines
Engagement Score – 1,000


7. WB India
Engagement Score – 1,000


8. Sunfeast Farmlite India
Engagement Score – 1,000


9. KFC Malaysia
Engagement Score – 1,000


10. LG Electronics Thailand
Engagement Score – 1,000



11. Yamaha Philippines
Engagement Score – 987


12. Domino's India
Engagement Score – 894


13. The Arvind Store
Engagement Score – 756


14. 7-Eleven Singapore
Engagement Score – 729


15. OPPO Singapore
Engagement Score – 604


We have a surprise coming up. Stay tuned! ;) #ComingSoon

A photo posted by OPPO Singapore (@opposingapore) on


Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.