Ranjani Raghupathi
Jul 20, 2016

Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

Unmetric's weekly Engagement Meter shows the region's top-performing social-media posts by brands. See how Mazda, ANA, DBS, Amazon and others made an impression.

ANA
ANA

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 11 through 17 July.

Facebook

1. Mazda Philippines
Engagement Score – 1,000

2. DBS Hong Kong
Engagement Score – 1,000

3. Tiger Beer Thailand
Engagement Score – 1,000

4. Amazon Kindle India
Engagement Score – 1,000

5. 7Eleven Singapore
Engagement Score – 1,000

Twitter

6. London Dairy India
Engagement Score – 1,000

 

7. Sun Life Philippines
Engagement Score – 1,000

 

8. House Joy India
Engagement Score – 1,000

 

9. KFC Malaysia
Engagement Score – 1,000

 

10. Lancóme India
Engagement Score – 1,000

 

Instagram

11. Hyatt Regency Delhi
Engagement Score – 929

 

@ShraddhaKapoor leaves excited from her #home away from #home. #halfgirlfriend

A photo posted by Hyatt Regency Delhi (@hyattregencydelhi) on

 

12. All Nippon Airways
Engagement Score – 876

 

Experience the ìWorldís Bestî service when you #FlyANA.

A photo posted by All Nippon Airways (ANA) (@allnipponairways_official) on

 

13. Garuda Indonesia
Engagement Score – 764

 

14. NET India
Engagement Score – 677

 

15. Oppo Mobile India
Engagement Score – 648

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
 

 

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