Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 30 May through 5 June.

Facebook

1. Fiat India
Engagement Score – 1,000

2. MasterCard Hong Kong
Engagement Score – 1,000

3. Krispy Kreme Philippines
Engagement Score – 1,000

4. Total Indonesia
Engagement Score – 1,000

5. Kwality Walls India
Engagement Score – 1,000

 

Twitter

6. YU India
Engagement Score – 1,000

YUChallenge3: Watch the video and tell us when our flagship phone is launching! #Go4Yunicorn #Contest pic.twitter.com/RFt9ovDht9

— YU (@YUplaygod) 30 May 2016

7. Grofers India
Engagement Score – 1,000

Here comes the contest. #WorldMilkDay pic.twitter.com/AWsGPva7DP

— Grofers (@Grofers) 1 June 2016

8. Book My Show Indonesia
Engagement Score – 1,000

Film ini dibintangi Samuel L Jackson dan Taron Egerton. #BMSiconquiz pic.twitter.com/QFj5ezmqPe

— BookMyShow Indonesia (@BookMyShowID) 4 June 2016

9. Tata Cliq India
Engagement Score – 1,000

We only sell CAMELs- Certified Authentic Merchandise Everybody Loves. Shop now on https://t.co/dM710M96wS #SureThinghttps://t.co/N8a4YdJSqr

— TataCLiQ (@TataCLiQ) 31 May 2016

10. Allied Insurance Maldives
Engagement Score – 999

The little gestures of kindness. Ramadan Kareem! #inspirekindness https://t.co/BzgLGkN5X9 @LaiiJunaid @MohameDIshan_ @shalabeeibrahim

— Allied Insurance (@alliedmv) 5 June 2016

 

Instagram

11. Wonder Cement India
Engagement Score – 1,000

 

Wonder Cement with its #SwachJal Sab Ka Haq initiative is reaching out to at least 16 lakh #people to provide #safe & cold #drinkingwater.

A photo posted by Wonder Cement (@wondercement) on May 29, 2016 at 10:38pm PDT

12. NET Indonesia
Engagement Score – 913

 

#NET3 #IndonesianChoiceAwards #IndonesiaLebihKece

A photo posted by NET. (@netmediatama) on May 30, 2016 at 4:24am PDT

13. The Arvind Store India
Engagement Score – 896

 

Here's what our #FashionBlogger @purushuarie has to say about his favourite hues. #dapper #instafashion #gentlemanstyle #dappertradition #featuremenfashion #fashionaddict #dappered #menoffashion #fashionformen #mensfashionreview #manterest #fitoftheday #gentlemanwithstyle #styleoftheday #dapperedmen #love #mensfashionpost #tailoring #gentleman #bespoke?

A photo posted by The Arvind Store (@thearvindstore) on May 31, 2016 at 10:13am PDT

14. Papa John's India
Engagement Score – 763

 

#Repost @foodmaniacindia with @repostapp. ∑∑∑ Sudden Pizzaaaaaa Cravings ???? This one's from Papa John's, Powai, Mumbai Tag all Pizza Maniacs'!! Pic by @saylee_padwal #foodmaniacindia #pizza #ilovepizza #mumbai #mumbaifood #mumbaifoodies #instamumbai #mumbaigram #mumbaiblogger #mumbaikar #mumbaidiaries #bombayfood #ilovemumbai #instafood #instapizza #india #vscoindia #ilovemumbai #things2doinmumbai #somumbai

A photo posted by Papa John's India (@papajohnsin) on May 30, 2016 at 7:31am PDT

15. Nikon India
Engagement Score – 741

 

#Repost @bensen.koshy ∑∑∑ #IAMNikon I am a Nikonian. #nikon #nikond3200 #nikonian #nikontop #35mm #nikonphotography #benzyshot #benzyeditorials

A photo posted by Nikon India Pvt Ltd. (@nikonindiaofficial) on May 29, 2016 at 11:44pm PDT

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.