Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 10 through 16 May.
1. GoAir India
Engagement Score – 1,000
2. Citi Bank Philippines
Engagement Score – 1,000
3. ASUS India
Engagement Score – 1,000
4. Tabasco Philippines
Engagement Score – 1,000
5. Milo Singapore
Engagement Score – 1,000
6. NestlÈ India
Engagement Score – 1,000
For Personalised Nutrition Counseling to #FeedYourRun call us at 1800-3000-1021 or click on https://t.co/p3St44encY pic.twitter.com/Qb0zuwNSag
— NestlÈ India (@NestleIndia) May 12, 2016
7. Gionee India
Engagement Score – 1,000
Last question for the day! Tag the Knight. Keep tweeting; we will announce the winners tomorrow. #GioneeKKR pic.twitter.com/KeMe9eHzRO
— Gionee India (@GioneeIndia) May 13, 2016
8. Garnier Men India
Engagement Score – 1,000
#HitPimplesForASix #Contest Q2: AcnoFight Face Wash commercial stars which celebrity? Don't forget to RT! pic.twitter.com/sm1d6wzZNb
— Garnier Men India (@TheGarnierMan) May 10, 2016
9. Pizza Hut Malaysia
Engagement Score – 1,000
Please #GetWellSoonJungkook ! We wish we can feed you #pizzahut until you fully recover! https://t.co/sAlbWzwgK6
— Pizza Hut Malaysia (@pizzahutmsia) May 11, 2016
10. Nando's India
Engagement Score – 1,000
(1/3)Calling all shutterbugs! Tweet epic photos of Delhi & tell us why you love it! #EpicDelhi #Contest #ContestAlert #GigAlert #Delhi
— Nando's India (@NandosIndia) May 16, 2016
11. Elephant House Sri Lanka
Engagement Score – 989
12. The Glenlivet Singapore
Engagement Score – 967
13. Cornetto India
Engagement Score – 949
14. Bank Baazar India
Engagement Score – 909
15. Shop Clues India
Engagement Score – 887
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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