
Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 14 to 20 December.
1. Harley Davidson India
Engagement Score – 1,000
Pictures of weekly Sunday rides and experiences shared by Harley riders from across the country. Ride hard. Ride free.
Posted by Harley-Davidson India on Wednesday, 12 March 2014
2. Honda Car India
Engagement Score – 1,000
Now, drive your #HondaCar with complete safety.Presenting #HondaConnect - Because nobody cares like Honda.Know more > https://hondacarindia.com/hondaconnect
Posted by Honda Car India on Tuesday, 15 December 2015
3. Visa Malaysia
Engagement Score – 1,000
CIT gives Visa cardholders a special year-end promotion! Book British Airways business class flights with our buy 1 free...
Posted by Visa on Sunday, 13 December 2015
4. KFC Malaysia
Engagement Score – 1,000
The #KFCHotCheezy Burger’s secret to a memorable date?Take her to her favourite KFC!
Posted by KFC on Sunday, 13 December 2015
5. Asus Malaysia
Engagement Score – 1,000
Having the best gift is always the best moment for Christmas. Get ASUS ZenPad with Intel Inside today as a present for your loved ones! #OnYourTerms
Posted by Asus Malaysia on Monday, 14 December 2015
6. Quicksilver India
Engagement Score – 1,000
#EVC tickets up for grab.#QuikThrowback is here, get your entries going #ContestAlert
— Quiksilver India (@quiksilverindia) December 16, 2015
7. Amul India
Engagement Score – 1,000
Amul Topical: Two blockbusters to clash at the box office! #Dilwale #BajiraoMastani pic.twitter.com/CGSEdOvSYV
— Amul.coop (@Amul_Coop) December 17, 2015
8. Ching’s Secret
India Engagement Score – 1,000
Here's a #hot new secret!. Tell us where this picture is from. Retweet You may win a #DesiChinese meal kit! #contest pic.twitter.com/vfn7603hQb
— Ching's Secret (@Chingssecret) December 19, 2015
9. Whisper India
Engagement Score – 1,000
10 unstoppable women are going to win Whisper hampers! So use #OwnThose5Days and tell us how you keep going strong during your periods.
— Whisper (@WhisperIndia) December 19, 2015
10. Pepsodent India
Engagement Score – 1,000
Pepsodent Germicheck: Even protection, on any odd day! #EvenOddFormula pic.twitter.com/SoWpD79jnD
— Pepsodent India (@pepsodentindia) December 15, 2015
11. The Glenlivet Philippines
Engagement Score – 1,000
12. Leica store Philippines
Engagement Score – 999
13. Bankbaazar India
Engagement Score – 981
14. The Gateway Hotels
Engagement Score – 869
15. Srilankan Airlines
Engagement Score – 769
About the author
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.