Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 12 to 18 October.
1. Ambuja Cements
Engagement Score – 1,000
Dalip Singh Rana, better known as The Great Khali's strength gave him immense fame and recognition in the world but his...
Posted by Ambuja Cements Limited on Monday, 12 October 2015
2. Breeze Singapore
Engagement Score – 1,000
Breeze through the weekly laundry routine without taking additional steps to maintain its vibrancy.Breeze Colour Care...
Posted by Breeze Singapore on Tuesday, 13 October 2015
3. Comfort Zone Singapore
Engagement Score – 1,000
Feeling exhausted after a long day at work? Pamper yourself with Comfort Aromatherapy.Add ½ a cap of Comfort...
Posted by Comfort Zone Singapore on Monday, 12 October 2015
4. The Leela Palace and Resorts India
Engagement Score – 1,000
At #TheLeela #Goa we consistently strive to deliver an incomparable luxury experience! And we are delighted that for our...
Posted by The Leela Palaces Hotels and Resorts on Thursday, 15 October 2015
5. Fairmont Jaipur India
Engagement Score – 1,000
Here’s coming the biggest contest for you and your loved ones. #DreamComeTrueAtFairmont contest beginning at 12:00 pm from 17, Oct,2015. Stay Tuned for more!
Posted by Fairmont Jaipur on Friday, 16 October 2015
6. Resort World Sentosa
Engagement Score – 1,000
Have you visited #HHN5 yet? Here's what you're missing. Get your tickets before the it ends. http://t.co/8BNdpMQUkP https://t.co/RPtaVbkrTJ
— ResortsWorldSentosa (@rwsentosa) October 16, 2015
7. Ford Philippines
Engagement Score – 1,000
Take on the world with the New Ranger. Visit your nearest dealership today! https://t.co/DQimZdcfmu
— Ford Philippines (@FordPhilippines) October 12, 2015
8. Ben & Jerry’s Singapore
Engagement Score – 1,000
Which minicup of childhood memories with pops of spun sugar are we talking about? Guess and win a dozen! pic.twitter.com/r2znNm0741
— Ben & Jerry's SG (@BenandjerrySG) October 16, 2015
9. Cadbury Choclairs India
Engagement Score – 1,000
How to Dubsmash? -Open Dubsmash App -Select #SayAaa Sound Clips -Create Dubsmash -Share it with us with #SayAaa pic.twitter.com/rkaXguI4hH
— Cadbury Choclairs (@ChoclairsIndia) October 15, 2015
10. Samsung Malaysia
Engagement Score – 1,000
Broadcast the moments worth sharing in real-time to your friends and family with Live Broadcast on Galaxy S6 edge+ https://t.co/rwTC40OcBv
— Samsung Malaysia (@SamsungMalaysia) October 13, 2015
11. Dove Philippines
Engagement Score – 1,000
12. Ponds Philippines
Engagement Score – 1,000
13. Stayzilla India
Engagement Score – 848
14. OYO Rooms India
Engagement Score – 801
15. Chumbak India
Engagement Score – 775
About the author
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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