Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 12 through 18 September.

Facebook

1. Mazda Philippines
Engagement Score – 1,000

2. Visa Indonesia
Engagement Score – 1,000

3. Bose Hong Kong
Engagement Score – 1,000

4. Amway India
Engagement Score – 1,000

5. Arla Philippines
Engagement Score – 1,000

 

Twitter

6. IndusInd Bank India
Engagement Score – 1,000

Para-athletes perform to empty stadiums. It's time we change that. Just share the #JeetKaHalla anthem & fill a seat. https://t.co/s5gQDjAL8q

— IndusInd Bank (@MyIndusIndBank) September 13, 2016

7. Absolut India
Engagement Score – 1,000

Here's an easy one! Q4: The sky appears blue because it is reflecting the color of the oceans. #LoveIsBlue #Contest

— Absolut India (@AbsolutIndia) September 13, 2016

8. Gatorade Philippines India
Engagement Score – 1,000

Setting up the attack gives you the win! Congrats, Jia! #NothingBeatsGatorade pic.twitter.com/NDayBgz6tp

— Gatorade Philippines (@GatoradePH) September 15, 2016

9. BookMyShow Indonesia
Engagement Score – 1,000

Mau dapet merchandise keren dari @WarkopDkiReborn? yuk ikutan kontesnya #BMSWARKOP @VinoGBastian__ @AbimanA_A pic.twitter.com/PnU0u08LPB

— BookMyShow Indonesia (@BookMyShowID) September 16, 2016

10. Manulife Philippines
Engagement Score – 1,000

.@JayeHanash sings his original song Cool Down at the #StartYourStory presscon #JamesReidForManulifeMove pic.twitter.com/wBGzhDaFqK

— Manulife Philippines (@ManulifePH) September 14, 2016

 

Instagram

11. Lazada Philippines
Engagement Score – 991

 

Do you want to be PART of Lazada's THE GREAT 250K CHALLENGE? Let's UNITE to REACH this GOAL! BIG PRIZES AWAITS! (See mechanics below) #LazadaPH x Mechanics: 1. DOUBLE TAP this post! 2. TAG as many friends you can below (one friend per line) 3. HELP us reach 250,000 followers! 4. If we are able to reach 250K followers by: a.OCTOBER 11 2016, ONE lucky follower will win an APPLE iPhone 7 (with Airpods) b. NOVEMBER 11 2016, ONE lucky follower will win a CANON DSLR Camera! c. DECEMBER 11 2016, ONE lucky follower will win a LENOVO TAB 2 A7! 5. UPDATES will be posted to keep you on track of our GOALS! 6. WINNER will be announced once TARGET is REACHED!

A photo posted by Lazada Philippines (@lazadaph) on Sep 16, 2016 at 7:11am PDT

12. Bajaj No Marks
Engagement Score – 973

 

Bajaj Nomarks Neem Face Wash rids your skin of excess oil & deep rooted dirt. #skincare #skincareproducts #skincareroutine

A photo posted by Bajaj Nomarks (@bajajnomarks) on Sep 13, 2016 at 9:58pm PDT

13. Nikon India
Engagement Score – 990

 

The One True Bond of Friendship. Captured by Sarawut Intarob in Thailand.

A photo posted by Nikon India Pvt Ltd. (@nikonindiaofficial) on Sep 16, 2016 at 8:37am PDT

14. Motorola India
Engagement Score – 978

 

Que 1. Use the word Power in a movie title. Answer in the comments below and don't forget to use #pow3rquiz. T&C in the bio. The best answers will stand a chance to get one step closer to getting more power and win the soon to be launched #MotoE3Power. #Pow3rQuiz

A photo posted by Motorola India (@motorolaindia) on Sep 14, 2016 at 12:50am PDT

15. SriLankan Airlines
Engagement Score – 809

 

Our #A330 soaring through a fairy floss sky ! #srilankanairlines #Airbus #FlySriLankan #Aviation #Sky

A photo posted by SriLankan Airlines (@srilankanairlinesofficial) on Sep 14, 2016 at 7:52am PDT

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.