Ranjani Raghupathi
Jul 7, 2016

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Celcom, Intel, Axe, Maruti Suzuki, Oppo and 7-11 Singapore made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 27 June to 3 July.


1. FIRST by Celcom
Engagement Score – 1,000

2. Intel Malaysia
Engagement Score – 1,000

3. Subway Philippines
Engagement Score – 1,000

4. Cutty Sark Whiskey India
Engagement Score – 1,000

5. AXE Indonesia
Engagement Score – 1,000



6. Maruti Suzuki Ertiga India
Engagement Score – 1,000


7. Cinthol India
Engagement Score – 1,000


8. Zebronics India
Engagement Score – 1,000


9. Allianz Indonesia
Engagement Score – 1,000


10. One Plus India
Engagement Score – 999



11. Natural Ice Cream India
Engagement Score – 844


Which is your favourite Ice Cream this Monsoon? Pic Credits: @vishalmirg1 ?? #icecream #monsoon #rains #dessert #foodie #natural #fruits #chocolate

A photo posted by Natural Ice Cream - Official (@naturalicecream) on


12. Oppo Indonesia
Engagement Score – 758


Hari kemenangan sudah di depan mata. Pastinya momen tersebut akan semakin lengkap kalau kamu bisa dapat THR alias Tangkap Hadiah Ramadhan dari OPPO! Buat kamu yang pengen dapetin #THRdariOPPO, yuk ikutan disini. Cara ikutan: - Peserta harus follow Twitter & Instagram @OPPOIndonesia - Regram foto ini di akun kamu. - Di captionnya, jawab pertanyaan ini: "Apa 2 fitur favorit kamu dari OPPO F1 Plus?" - Mention @oppoindonesia & tag minimal 5 orang teman kamu juga sertakan hashtag #THRdariOPPO Syarat dan ketentuan - Peserta wajib follow Instagram & Twitter @oppoindonesia - Kuis berlangsung mulai hari sampai dengan 1 Juli 2016 pukul 23:59:59 - Peserta diperbolehkan regram sebanyak-banyaknya Ketentuan Pemenang & Hadiah - Pemenang akan diumumkan pada tanggal 13 Juli 2016 lewat Instagram @oppoindonesia. - Pemenang akan mendapatkan 1 (satu) unit OPPO F1 Plus. - Pemenang akan dihubungi oleh pihak @oppoindonesia - Peserta dinyatakan gugur jika tidak follow Twitter & Instagram @oppoindonesia serta like Facebook OPPO - Jika pemenang dinyatakan gugur maka tidak ada pemenang pengganti. Semoga beruntung!

A photo posted by OPPO Indonesia (@oppoindonesia) on


13. 7 Eleven Singapore
Engagement Score – 719


Onigiris for the weekend anyone? #7ElevenSG Regram: @dracdemon

A photo posted by 7-Eleven Singapore (@7elevensg) on


14. SBI Life Insurance India
Engagement Score – 701


15. Sephora Malaysia
Engagement Score – 623


EXCITE ?? Double tap if you feel the same way! #SephoraPressDay #SephoraFall2016

A photo posted by Sephora Malaysia (@sephoramy) on


Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


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