Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 13 to 19 June.
1. Honda Sri Lanka
Engagement Score – 1,000
2. Toyota India
Engagement Score – 1,000
3. KLM Philippines
4. The Fullerton Hotel Singapore
Engagement Score – 1,000
5. Vodafone U India
Engagement Score – 1,000
6. HDFC Home Loands India
Engagement Score – 1,000
His love for you has been unconditional. Gift him a smile by spending time with him today #HappyFathersDayhttps://t.co/Z42pkDauin
— HDFC Ltd. (@HomeLoansByHDFC) June 19, 2016
7. ASUS Malaysia
Engagement Score – 1,000
Thou shall never say no to weekend foodfies. Buy #ZenFoneMax at https://t.co/vIKK8tFd5u pic.twitter.com/mH3L7hU59a
— ASUS Malaysia (@asusmobilemy) June 15, 2016
8. Nutralite India
Engagement Score – 1,000
#ContestAlert Tell us your dad's awesome hacks using #DaddyRecipes along with a memorable picture of you both! pic.twitter.com/z8GafcRMxd
— Nutralite India (@Nutralite) June 17, 2016
9. InterContinental HongKong
Engagement Score – 989
Check out where #SongJoongKi stayed & what we've prepared for his #SJKFanmeetinginHongKong @soompi pic.twitter.com/E8tAYGc74b
— InterContinentalHK (@InterConHK) June 13, 2016
10. Quikr India
Engagement Score – 985
Santoshji has his dads eyes! How about you and your dad? #GotItFromDad #Quikr #FathersDay https://t.co/oAsjWvafRl pic.twitter.com/hxKtwCL72U
— Quikr (@Quikr) June 18, 2016
11. Yamaha Philippines
Engagement Score – 999
12. Tefal Philippines
Engagement Score – 866
13. Sephora Singapore
Engagement Score – 813
14. Papa John's India
Engagement Score – 772
15. Microsoft Singapore
Engagement Score – 606
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
|