Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 20 through 26 June.
1. Chevrolet Indonesia
Engagement Score – 1,000
2. Samsung Malaysia
Engagement Score – 1,000
3. Philips India
Engagement Score – 1,000
4. Tic Tac Thailand
Engagement Score – 1,000
5. TGI Fridays SriLanka
Engagement Score – 1,000
6. Sennheiser India
Engagement Score – 1,000
Yeah, that's Madonna. #WinwithMusic
— Sennheiser India (@SennheiserIndia) June 21, 2016
Game for the next question? #WorldMusicDay
7. MTV Asia
Engagement Score – 1,000
?? @Apink_2011 FACEBOOK LIVE ALERT ?? #PinkPandas! This is your exclusive chance to hang out with them virtually! pic.twitter.com/FAeHw5fbda
— MTV Asia (@mtvasia) June 23, 2016
8. Timex India
Engagement Score – 1,000
Hard work, motivation & discipline transforms @BeingSalmanKhan to @SultanTheMovie
— Timex India (@Timex_India) June 22, 2016
Watch his journey https://t.co/avmrw9Dt0B #SultanIsIRONMAN
9. Samsung Malaysia
Engagement Score – 1,000
Setiap kita mempunyai cerita keluarga sendiri. #samsungramadhanhttps://t.co/Pl4G4Lh3H4
— Samsung Malaysia (@SamsungMalaysia) June 21, 2016
10. Shanghai Tang
Engagement Score – 999
Richard Juan wearing our new ocean blue sunglasses #shanghaitang #STSummerShades #roundnsleek RG @richardjuan pic.twitter.com/zj3D1KrIA2
— Shanghai Tang ??? (@shanghaitang) June 23, 2016
11. Exide Life India
Engagement Score – 1,000
12. Garuda Indonesia
Engagement Score – 975
13. The Glenlivet Singapore
Engagement Score – 808
14. Dolce Gusto Malaysia
Engagement Score – 562
15. Skoda India
Engagement Score – 505
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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