Ranjani Raghupathi
May 12, 2016

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Prudential, Samsung, Colgate and Nando's made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 2 through 8 May.


1. Britannia Good Day India
Engagement Score – 1,000

2. Spaces India
Engagement Score – 1,000

3. Prudential Malaysia
Engagement Score – 1,000

4. Samsung Mobile Malaysia
Engagement Score – 1,000

5. Colgate Philippines
Engagement Score – 955

6. Nando's Mauritius
Engagement Score – 948



7. Big Basket India
Engagement Score – 1,000

8. Pond's Philippines
Engagement Score – 1,000

9. Animal Planet India
Engagement Score – 1,000

10. Toyota Innova India
Engagement Score – 1,000

11. KFC Singapore
Engagement Score – 960



12. Meizu India
Engagement Score – 1000


13. Reliance Life India
Engagement Score – 930


They are wonderful creatures, Moms. Their world revolves so much around putting our happiness first that they sometimes forget they are individuals in their own right. Letís take this day to gently remind them. She is a proud teacher, housewife, scientist, #manager, #CEO, and more, donning each role with equal #grace. Letís encourage our #supermom, friend, philosopher and guide to start anew what she loves, what she might have put on the backburner for us. Share your story on how you intend to do that, using #MomAndMore and stand a chance to gift her something with a Rs. 1000 Flipkart voucher on her special day. #mothersday #friend4life #mom #instalove #instathanks #contest #contestalert #motherlove #mommy #contest #giveaway #winprizes #heroes #friend #DoGood #BeGood #instagood #doinggood #goodwork #instagoodness #inspire #inspirational #hero #reallife? #heroes

A photo posted by Reliance Life Insurance (@reliancelife) on


14. Home Centre India
Engagement Score – 801


15. The Glenlivet Singapore
Engagement Score – 741


Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


Related Articles

Just Published

4 hours ago

10 things agencies can do to end long hours

The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.

4 hours ago

Five of the best ads from Campaign's Global ...

From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.

5 hours ago

DDB reveals global 'Unexpected Works' repositioning

The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.

5 hours ago

Cannes Lions 2021: Microsoft wins Creative Marketer ...

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time