Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 2 through 8 May.
1. Britannia Good Day India
Engagement Score – 1,000
2. Spaces India
Engagement Score – 1,000
3. Prudential Malaysia
Engagement Score – 1,000
4. Samsung Mobile Malaysia
Engagement Score – 1,000
5. Colgate Philippines
Engagement Score – 955
6. Nando's Mauritius
Engagement Score – 948
7. Big Basket India
Engagement Score – 1,000
Tweet your #ThankYouMa note for your mother, lucky winners get goodies for their mothers! #MothersDay #ContestAlert pic.twitter.com/WN1gP3wFnY
— bigbasket (@bigbasket_com) May 7, 2016
8. Pond's Philippines
Engagement Score – 1,000
Tweet your fave Pond's product + #MostBeautifulFaces for a chance to win tickets to This Time starring @hellobangsie pic.twitter.com/FE1OCdywiP
— Pond's Philippines (@PondsPH) May 5, 2016
9. Animal Planet India
Engagement Score – 1,000
Happy Mother's Day to all moms, grand-moms, foster-moms and pet-moms out ??https://t.co/S3Kjx9D7qY
— Animal Planet India (@AnimalPlanetIn) May 8, 2016
10. Toyota Innova India
Engagement Score – 1,000
The Automatic LED Projector Headlamps with auto levelling adds to the innovative appearance. #NewInnovaCrysta pic.twitter.com/879n9nrM55
— Toyota Innova India (@ToyotaInnova_in) May 4, 2016
11. KFC Singapore
Engagement Score – 960
KFC's Original Recipe Chicken, now available for just $5 in our Finger Lickin' Good Weekday Meal! #CantHelpYourself pic.twitter.com/sSN8fch6my
— KFC_SG (@KFC_SG) May 4, 2016
12. Meizu India
Engagement Score – 1000
13. Reliance Life India
Engagement Score – 930
14. Home Centre India
Engagement Score – 801
15. The Glenlivet Singapore
Engagement Score – 741
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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