Ranjani Raghupathi
Apr 20, 2016

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Asiana, Alfa Romeo, KFC and Nike made an impression.

Asiana
Asiana

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 11 through 17th April, 2016.

Facebook

1.Volkswagen Philippines
Engagement Score – 1,000

2. Alfa Romeo Singapore
Engagement Score – 1,000

3. Asiana Airlines Singapore
Engagement Score – 1,000

4. Ginger India
Engagement Score – 1,000

5. Somersby Malaysia
Engagement Score – 1,000

 

Twitter

6. Marvel India
Engagement Score – 1,000

7. Nike Philippines
Engagement Score – 1,000

8. Lava Mobiles India
Engagement Score – 1,000

9. Veet India
Engagement Score – 1,000

10. KFC Malaysia
Engagement Score – 1,000

 

Instagram

11. Oriflame India
Engagement Score – 947

 

12. Roposo India
Engagement Score – 990

 

13. Pune Supergiants
Engagement Score – 981

 

Last night was special! @mahi7781 and his #SuperGiants took #Mumbai by storm! #DumKaNayaRang #ipl #mivsrps #pune #msdhoni #dhoni

A photo posted by Rising Pune Supergiants (@punesupergiants) on

 

14. Microsoft Singapore
Engagement Score – 832

 

15. RHB Invest Indonesia
Engagement Score – 988/strong>

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
 

 

Related Articles

Just Published

3 hours ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users.

3 hours ago

Adlanders work long hours because clients don't pay ...

The D&AD chairman places the blame for adland's long-hours culture at the door of marketers.

3 hours ago

Chaka Sobhani promoted to global chief creative ...

Sobhani will still head up creative at Leo Burnett London.

15 hours ago

Forrester CMO pushes for tighter integration of ...

Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.