Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 11 through 17th April, 2016.

Facebook

1.Volkswagen Philippines
Engagement Score – 1,000

2. Alfa Romeo Singapore
Engagement Score – 1,000

3. Asiana Airlines Singapore
Engagement Score – 1,000

4. Ginger India
Engagement Score – 1,000

5. Somersby Malaysia
Engagement Score – 1,000

 

Twitter

6. Marvel India
Engagement Score – 1,000

The super actor @Varun_dvn lends his voice to the superhero #????????????? in Hindi! #HindiTrailer out tomorrow! #CaptainAmericaCivilWarMay6

— Marvel India (@Marvel_India) April 11, 2016

7. Nike Philippines
Engagement Score – 1,000

Always love the hate. #MambaDay https://t.co/o62u5L33K3

— Nike Philippines (@NikePH) April 14, 2016

8. Lava Mobiles India
Engagement Score – 1,000

Do you think our guy will be able to make it? Tweet. #LavaMobiles https://t.co/AEgw53oWC2 via @YouTube

— Lava Mobiles (@LavaMobile) April 16, 2016

9. Veet India
Engagement Score – 1,000

Flaunt your silky smooth legs in Bali. Log on to https://t.co/NE9IMOCgMd to win an exotic holiday #VeetGirlsOnTheGo pic.twitter.com/47vzIHCU2w

— Veet India (@VeetIndia) April 14, 2016

10. KFC Malaysia
Engagement Score – 1,000

Introducing the NEW KFC Crispy Tenders.
Try the unmistakable taste of KFC in a new and exciting way ñ NO BONES! pic.twitter.com/EURxJNSqTy

— KFCmalaysia (@KFCmalaysia) April 12, 2016

 

Instagram

11. Oriflame India
Engagement Score – 947

 

#Day1: Hello, ladies! We ask you, which product will you use to #GetYourGlowOn this Summer? Tell us and win a hamper to #GetYourGlowOn this Summer! #Contest #Contestgram #ContestPrep #ContestAlert #ContestIndia #India #Oriflame #OriflameIndia #BeSummerReady #Summer2016 #Summer #Highlighting

A photo posted by Oriflame India (@oriflameindia) on Apr 12, 2016 at 11:32pm PDT

 

12. Roposo India
Engagement Score – 990

 

Our beauties @priyankachopra and @mirzasaniar posing with their medals! ?????? #PadmaShri #PadmaBhushan #WonderWomen #ProudMoment #celebrities #celeb #priyankachopra #saniamirza #women #bollywood #btown #sports #tennisplayer #ethnicwear #indian #indianwear #soroposo

A photo posted by Roposo (@roposolove) on Apr 12, 2016 at 4:09am PDT

 

13. Pune Supergiants
Engagement Score – 981

 

Last night was special! @mahi7781 and his #SuperGiants took #Mumbai by storm! #DumKaNayaRang #ipl #mivsrps #pune #msdhoni #dhoni

A photo posted by Rising Pune Supergiants (@punesupergiants) on Apr 10, 2016 at 12:32am PDT

 

14. Microsoft Singapore
Engagement Score – 832

 

Wrap your head around the coming week and get in that #MotivationMonday frame of mind -- all without ever leaving your couch. Start planning in #OneNote now. #Sunday #sundayvibes #organization

A photo posted by Microsoft Singapore (@microsoft_sg) on Apr 10, 2016 at 6:26am PDT

 

15. RHB Invest Indonesia
Engagement Score – 988/strong>

 

"A room without books is like a body without a soul.", Marcus Tullius Cicero. #RHBQuotes #Quotes #Motivation #Investasi #InvestasiOnline #Saham #SahamOnline #OnlineTrading #Motivasi #Indonesia #Investment #StockMarket #PasarModal #Securities #BursaEfekIndonesia #BEI #Sekuritas #Broker #PialangSaham #RHBInvestID

A photo posted by RHB Securities Indonesia (@rhbinvestid) on Apr 10, 2016 at 7:50pm PDT

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.