Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 14 through 20 March.
1. Volkswagen Malaysia
Engagement Score – 1,000
Spread Happiness. :)Spread happiness! #volkswagen #internationadayofhappiness
Posted by Volkswagen on Saturday, 19 March 2016
2. Philippine Airlines
Engagement Score – 1,000
The Heart of the Filipino Music VideoIn a rare musical feat, the country’s top voices lend their talents to sing The Heart of the Filipino, the new song of PAL.
Posted by Philippine Airlines on Tuesday, 15 March 2016
3. Renault Singapore
Engagement Score – 1,000
Are you ready to explore the world with the All-New Renault Kadjar? Sporting a 1.5L turbocharged Euro 6 dCi engine...
Posted by Renault Singapore on Wednesday, 16 March 2016
4. RHB Singapore
Engagement Score – 1,000
Spell The Word!The National Spelling Championship will kick off its preliminary rounds on 26th March. Do you have what it takes to spell like a National Spelling Champion? Simply spell the word that our mascot says and you could be one of the 5 winners of a $20 POPULAR bookstore voucher!Here's how to take part:1. Like the RHB Singapore Facebook page2. Leave a comment below with your answer.3. Tag 3 of your friends to spread the word.Hint: The word describes a connoisseur of good food.Complete your submission by 10pm (GMT+8), 20 March 2016. Terms & conditions apply: http://bit.ly/SpellthewordTnCs
Posted by RHB Singapore on Monday, 14 March 2016
5. Kolkata Knight Riders
Engagement Score – 904
Comfortable victory for Indian Cricket Team! Korbo Lorbo Jeetbo India! #WT20
Posted by Kolkata Knight Riders on Saturday, 19 March 2016
6. H&M India
Engagement Score – 1,000
Hey Gurgaon! Say hi to your new favourite store #HMLOVESGGN #NowOpen pic.twitter.com/sFjLys2R7X
— H&M India (@hmindia) March 19, 2016
7. KFC Malaysia
Engagement Score – 1,000
Jimat setiap masa, setiap hari bermula hanya daripada RM 8.95. KFC Super Jimat Box yang manakah akan anda dapat? pic.twitter.com/UNgs65rwXi
— KFCmalaysia (@KFCmalaysia) March 15, 2016
8. Bluestone India
Engagement Score – 1,000
Here you go peeps! #BlueStreetQuiz
— BlueStone (@bluestone_com) March 15, 2016
Q4. Iif your jewellery has precious stones on it, __ could damage it! https://t.co/cyBLy9tCKH
9. OPPO Philippines
Engagement Score – 1,000
Q2. Who's our endorser? A. Sarah Mo. B. Sarah Geronimo. (Tweet your answers to all 5 Qs w/#OPPOMusicFest for a chance to win a power bank!)
— OPPO Philippines (@OPPOPhilippines) March 18, 2016
10. Paytm India
Engagement Score – 999
Guess the winning score of #IndvsPak match & win iPhone 6! Details https://t.co/UZAOr7Isnq #ScoreForecast #contest pic.twitter.com/GFMPryoC3I
— Paytm (@Paytm) March 19, 2016
11. Pantene India
Engagement Score – 955
12. Garrett Popcorn Indonesia
Engagement Score – 951
13. Myntra India
Engagement Score – 918
14. Leica Store Singapore
Engagement Score – 894
15. Landrover India
Engagement Score – 836
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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