Ranjani Raghupathi
Mar 23, 2016

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Volkswagen, Renault and Pantene made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 14 through 20 March.



1. Volkswagen Malaysia
Engagement Score – 1,000

Spread Happiness. :)

Spread happiness! #volkswagen #internationadayofhappiness

Posted by Volkswagen on Saturday, 19 March 2016

2. Philippine Airlines
Engagement Score – 1,000

The Heart of the Filipino Music Video

In a rare musical feat, the country’s top voices lend their talents to sing The Heart of the Filipino, the new song of PAL.

Posted by Philippine Airlines on Tuesday, 15 March 2016

3. Renault Singapore
Engagement Score – 1,000

Are you ready to explore the world with the All-New Renault Kadjar? Sporting a 1.5L turbocharged Euro 6 dCi engine...

Posted by Renault Singapore on Wednesday, 16 March 2016

4. RHB Singapore
Engagement Score – 1,000

Spell The Word!

The National Spelling Championship will kick off its preliminary rounds on 26th March. Do you have what it takes to spell like a National Spelling Champion? Simply spell the word that our mascot says and you could be one of the 5 winners of a $20 POPULAR bookstore voucher!Here's how to take part:1. Like the RHB Singapore Facebook page2. Leave a comment below with your answer.3. Tag 3 of your friends to spread the word.Hint: The word describes a connoisseur of good food.Complete your submission by 10pm (GMT+8), 20 March 2016. Terms & conditions apply: http://bit.ly/SpellthewordTnCs

Posted by RHB Singapore on Monday, 14 March 2016

5. Kolkata Knight Riders
Engagement Score – 904

Comfortable victory for Indian Cricket Team! Korbo Lorbo Jeetbo India! #WT20

Posted by Kolkata Knight Riders on Saturday, 19 March 2016



6. H&M India
Engagement Score – 1,000

7. KFC Malaysia
Engagement Score – 1,000

8. Bluestone India
Engagement Score – 1,000

9. OPPO Philippines
Engagement Score – 1,000

10. Paytm India
Engagement Score – 999



11. Pantene India
Engagement Score – 955


12. Garrett Popcorn Indonesia
Engagement Score – 951


13. Myntra India
Engagement Score – 918


Can you spot the correct pattern ? #myntracolourtrippin

A video posted by Myntra (@myntra) on


14. Leica Store Singapore
Engagement Score – 894


15. Landrover India
Engagement Score – 836


Take on testing terrains with confidence in the New Range Rover #Evoque.

A photo posted by Land Rover India (@landrover_in) on


Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


Related Articles

Just Published

4 hours ago

The many misunderstandings of using AI in creative work

SPIKES ASIA ACADEMY: The head of creative tech at Publicis says AI won't replace anyone in the industry anytime soon, but can be an incredible help to creatives.

4 hours ago

Asia-Pacific Power List 2022: Mits Minowa, Allbirds

The former Red Bull and Nike marketer is leading a sustainable brand out of its D2C origins and onto the global stage by launching new campaigns and entering new categories.

4 hours ago

Unilever is top advertiser in three SEA markets: ...

Plus, the biggest-spending advertisers in APAC according to Nielsen's Ad Intel solution.

4 hours ago

2022 Agency of the Year judges announced

We reveal the second round of confirmed judges for the industry's biggest marketing and advertising awards.