
Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 15 through 21 February.
1. KLM Philippines
Engagement Score – 1,000
The awesome beauty of flowers in spring are at Keukenhof in the Netherlands. You could be there soon surrounded by countless tulips!
Posted by KLM Philippines on Tuesday, 16 February 2016
2. Visa Malaysia
Engagement Score – 1,000
Enjoy more freedom. Get 2 FREE Grab rides up to RM15 each, simply by registering your Visa card in the Grab app. Offer...
Posted by Visa on Tuesday, 16 February 2016
3. Asus India
Engagement Score – 1,000
Now you no longer need to carry a DSLR to see the world up close. With ZenFone Zoom’s 3x optical-zoom, rock-steady...
Posted by ASUS India on Sunday, 14 February 2016
4. Coca-Cola Philippines
Engagement Score – 1,000
Catch cute moments with COCA-COLA and #BaiLona! Join us and #TasteTheFeeling of kilig--create your own romantic COKE moments and tag us on your pics.
Posted by COCA-COLA Philippines on Sunday, 14 February 2016
5. Smirnoff India
Engagement Score – 1,000
Tell us what genre of music #MajorLazer are and win passes! #UNFAKEIT T&Cs apply. https://t.co/tgWs2Biuyx pic.twitter.com/VF7SVaJLSE
— Smirnoff Experience (@TheSmirnoffExp) February 18, 2016
6. Samsung Malaysia
Engagement Score – 1,000
Watch Shaheizy Sam & Siti Nor Syatilla tie the knot, and how Samsung played a part in this joyous occasion! pic.twitter.com/P5vlPCLeZl
— Samsung Malaysia (@SamsungMalaysia) February 18, 2016
7. Fashion @ Big Bazaar India
Engagement Score – 1,000
Thank you for participating in the @SunburnFestival #MDBP2016 #Mumbai #contest. We will soon announce the results.
— fbb (@fbb_india) February 16, 2016
8. OPPO Philippines
Engagement Score – 1,000
Kumusta naman at trending ang Popsters? Good evening (OP)PO! pic.twitter.com/bFgtzUtb3g
— OPPO Philippines (@OPPOPhilippines) February 20, 2016
9. Purplle India
Engagement Score – 1,000
#ContestLive
— Purplle (@letspurplle) February 18, 2016
Blue eyes,hypnotise teri kardi a mennu
Guess the makeup product with reference to the image & answer pic.twitter.com/Q4fsLC8SiI
10. Gap India
Engagement Score – 1,000
Hold on a second! Did someone capture that! @RanveerOfficial arrives in style. #GapIndiaxRanveer #helloMumbai pic.twitter.com/ZTCx6Far8p
— Gap India (@gapindia) February 20, 2016
11. Dolce Gusto Malaysia
Engagement Score – 1,000
12. The Gateway Hotels India
Engagement Score – 986
13. Elephant House Sri Lanka
Engagement Score – 966
14. 100 Pipers India
Engagement Score – 952,000
15. KTM India
Engagement Score – 846
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Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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