Feb 16, 2016

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Mazda, Centre Fresh and Dolce Gusto made an impression.

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Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 8 to 14 February.

Facebook

1. Mazda Philippines
Engagement Score – 1,000

Be with your one true love.
Posted by Mazda Philippines on Wednesday, 10 February 2016

2. Tata Motors India
Engagement Score – 1,000

3. Pizza Hut Philippines
Engagement Score – 1,000

Pizza, dalawa, tatlo! Let him or her feel extra special this love month by not just giving one pizza, but three! Get the Heart Deal meal for 3 and enjoy 3 Pan Pizzas for only P499!
Posted by Pizza Hut on Tuesday, 9 February 2016

4. Tiger Beer Malaysia
Engagement Score – 1,000

5. Epson Singapore
Engagement Score – 1,000

Yipee! Friday is here, don't worry, better days are coming...they're called Saturday and Sunday! Want to WIN a...
Posted by Epson on Thursday, 11 February 2016

Twitter

6. Centre Fresh India
Engagement Score – 1,000

Who doesn’t like #FreeHugs? Tell us your stories in which a simple hug made your day & win exciting gift vouchers! pic.twitter.com/XUGhlThIdP
— Center Fresh India (@CenterfreshIn) February 12, 2016

7. Karbonn Mobiles India
Engagement Score – 1,000

Submit your answer to #win a stunning new Karbonn Mobile. #KarbonnKwiz. #RT & spread the word! pic.twitter.com/Ue6NkNQsgE
— Karbonn Mobiles (@KarbonnSmart) February 10, 2016

8. Avon Philippines
Engagement Score – 1,000

We'd like to welcome internet sensation and noontime sweetheart @mainedcm to our stellar roster… https://t.co/yzHs6qUQtQ
— Avon Philippines (@AvonPH) February 11, 2016

9. Koovs India
Engagement Score – 1,000

Dedicate a song to your ex using #TheExFiles, 3 vouchers worth Rs. 2000 each up for grabs! Contest starts now#KOOVS pic.twitter.com/Q5aXW02eCB
— Koovs.com (@mykoovs) February 12, 2016

10. One Plus India
Engagement Score – 991

Which five songs would you dedicate to your partner? 50 winners to be chosen! Use #GiftYourValentine.@giftingnation pic.twitter.com/cpCm1wkihb
— OnePlus India (@OnePlus_IN) February 11, 2016

Instagram

11. Dolce Gusto Malaysia
Engagement Score – 977

Here's your chance to WIN NESCAFÉ® Dolce Gusto® capsules for you and your loved ones! 1. Follow us @dolcegustomalaysia 2. If you had to describe a loved one as a type of coffee, what would they be? Remember to tag them in your comment! 3. Stand a chance to win NESCAFÉ® Dolce Gusto® capsules for yourself and your tagged friend. *T&C apply #☕ #coffee #coffeetime #coffeeaddict #coffeelover #instacoffee #ValentinesDay #Nescafe #DolceGusto

A photo posted by NESCAFÉ Dolce Gusto (@dolcegustomalaysia) on Feb 11, 2016 at 6:34pm PST

12. Elephant House Sri Lanka
Engagement Score – 958

We're excited to announce our latest Ice cream made out of the finest natural tangy strawberries which burst out the freshness to tingle the taste buds in every bite. Introducing Elephant House Strawberry Seduction! Taste the good life. #PremiumIceCream #Strawberry #Seduction #Premium #ElephantHouse

A photo posted by Elephant House Ice Cream (@elephanthouselk) on Feb 10, 2016 at 3:17am PST

13. Bank Baazar India
Engagement Score – 926

Bankbazaar CEO Adhil Shetty with MoneyControl COO Rubeena Singh, SVG Media's Anurag Gupta and The Mobile Wallet MD Vinay Kalantri at the IAMAI's India Digital Summit. #IAMAI #bankbazaar #startup #entrepreneur #indiadigitalsummit #business #finance #ceo #mobilewallet #moneycontrol #digitalindia #summit2016 #entrepreneurs #entrepreneurship #10ids #brand #tech

A photo posted by Bankbazaar (@bankbazaar) on Feb 10, 2016 at 12:50am PST

14. Amul India
Engagement Score – 909

#Amul Topical: Battle on brave soldier. #SiachenMiracle

A photo posted by Amul (GCMMF) (@amul_india) on Feb 10, 2016 at 7:49am PST

15. Ford India
Engagement Score – 849

And it's a wrap! It was great having you all at the #FordAE2016 and making it an event as successful as it was. #FordAE2016 #AutoExpo

A photo posted by Ford India (@fordindia) on Feb 9, 2016 at 7:57am PST

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.

Source:

Campaign Asia

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